DemandGen Report

Aprimo yesterday announced a new offering, Aprimo Mobile, a marketing solution designed to enable marketers to manage anywhere and anytime critical initiatives like campaigns, activities and reports generated in Aprimo Marketing Studio On Demand from any smartphone device.

Aprimo Mobile is aimed at the growing need for on-the-go marketing solutions, enabling out of office marketers to maximize productivity. The solution is designed to provide marketers with the ability to access and approve digital and creative content, pull reports and access crucial customer data and digital profiles on the go.

DemandGen Report will be launching a Special Report this August addressing the emerging trends and challenges in the email marketing category. “The Marketer’s Guide to Email Strategies,” is a compilation of industry-related trend pieces from top email marketers, analysts and vendor executives.

With prospective buyers and consumers inundated with upwards of 247 million emails per day, the guide will include key takeaways, steps and factors to help optimize your deliverability and rendering.

The lingering effects of the Great Recession have caused a lot of slowdowns in the pipeline. Deals expected to close in the current quarter are often getting clogged and pushed out later in the year. Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams.

According to IDC’s 2009 Tech Marketing Benchmarks, more than 80% of enterprises with $5 billion plus in revenue now have a sales enablement role in their organization. However, that number drops steadily as you move down the food chain to just under 80% for organizations with $1 billion $5 billion in revenue, 60% for companies between $500 million to $1 billion in revenue and less than 40% for companies with under $500 million in revenue.