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Feature Articles
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Written by Amanda Ferrante
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Tuesday, 22 December 2009 10:48 |
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The first consideration for new adopters of marketing automation platforms is making sure the solution can easily integrate with their existing CRM systems. However, as new users are getting more sophisticated with their processes and programs, industry insiders are stressing the nuances of the integration process, which can play a significant role in the success or failure of a rollout.
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DemandGen Reports
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Written by DG Report
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Tuesday, 22 December 2009 10:35 |
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Forrester Research recently released its Cross-Channel Campaign Management Wave Report, the research firm’s first evaluation of cross-channel campaign management (CCCM). With the goal of spotlighting how vendors "support marketers in program management, multichannel execution, cross-channel decision management, optimization, measurement, and analytics," the report selected the top 11 vendors in CCCM capabilities.
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Feature Articles
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Written by Andrew Gaffney
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Tuesday, 15 December 2009 11:35 |
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Steep budget cuts and gaps in expertise created some speed bumps for marketing automation adoption and demand generation investments in 2009. However, increased awareness and sophistication, combined with a growing trail of successful case studies are expected to make marketing automation more of a must-have investment for leading BtoB organizations in 2010, according to a poll of leading industry experts.
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DemandGen Reports
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Monday, 14 December 2009 00:00 |
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Eloqua, announced the availability of its new Social Sharing and Reporting toolset. The product is designed to allow marketers to harness the power of the social Web by pulling online conversations into their promotions, empower prospects and followers to share marketing content with social networks such as Twitter, Facebook and LinkedIn, and track inbound traffic from blogs and social networks.
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Solution Spotlight
SOLUTION SPOTLIGHT
Genius.com is the only Marketing Automation solution that truly “gets” sales.
Genius Provides on-demand solutions for marketing automation, lead nurturing, email marketing, demand generation, and social marketing that allow both marketing and sales professionals to identify and connect with their best prospects online in real-time, without requiring IT involvement.
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Bulletin Board
Cracking the C-Suite: Finding and Aligning with the Relevant Executive in 2010
During this free Web seminar, we'll hear from Stephen J. Bistritz, Ed.D. author of the new book “Selling to the C-Suite.” Steve will share strategies on how to map an organization to determine the formal and informal power. He will be joined by Dan McDade, President of PointClear, who will share recent success stories on using Multi-touch, Multi-media, Multi-cycle campaigns that Multiply Results and gain access to high level executives.
Thursday, December 17, 2009 12:00 PM - 1:00 PM EST
Register now. |
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Industry Events
At salesforce.com’s seventh annual user and developer conference, you’ll join 12,000 customers, partners, and employees for four days focused on your success: Maximize your investment in salesforce.com and learn from the best how to use the cloud to stay ahead of the competition.
November 17-20th – Moscone Center - San Francisco
More Info Here. |
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Ask The Experts
1. What are the three trends you see emerging in 2009?
The first and most prominent would be more emphasis on lead nurturing as companies look to maximize their marketing investments. When the economy was still in a growth mode, it was easy for B2B marketers to keep paying for more new leads to feed the funnel. Now, as efficiency has become the rule of the day, companies realize they can’t afford to let valid contacts waste away in their database. Full Interview Here. |
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Demanding Views
 By Sally Lowery, Director of Demand Generation, Bronto Software
In my mind, here’s the difference between lead generation and demand generation. Lead generation stops at the hand being raised by a prospect showing interest, while demand generation continues the conversation and cultivates that relationship with timely and relevant content. What causes most demand generation programs to miss the boat is not necessarily the timeliness but the relevance of the campaigns that they create.
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