Demand Gen Report
249 Boulevard
Hasbrouck Heights, NJ 07604
201/257-8528
info@demandgenreport.com
EDITORIAL:
Andrew Gaffney
agaffney@gthreecom.com
Amanda Ferrante
amandaferrante@yahoo.com
SALES/MARKETING:
Sal LoSauro
sal@demandgenreport.com
Phone: 845/497-3642 |
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The biggest challenge for most companies in today’s competitive business climate is generating growth. Often referred to as “the math problem,” analysts highlight the fact that the overall economy has been growing by only 2% to 3%, while most companies are looking for between 8% and 10% top-line increases per year.
DemandGen Report is a brand new publication focusing exclusively on the strategies, tactics and measurements that are central to generating demand. The e-newsletter and interactive website provides intellectual fuel to help drive the growth engine at leading B2C and B2B focused companies.
Through real world case studies and in-depth research, DemandGen provides an insider’s view of which companies are taking the right track to drive sustainable growth for their business.
The publication focuses heavily on metrics and measurements tracking how industry leaders are:
- Moving prospects through the pipeline
- Analyzing the effectiveness of their marketing
- Creating integrated promotions
- Aligning their sales and marketing efforts
- Utilizing new media platforms
- Driving innovation with products
- Winning at the key “moments of truth” that drive purchase decisions
Another key point of difference for our readership is the DemandGen Scoreboard which provides predictive measures on which companies are winning the demand battle, based on their performance in sales, marketing, operations, customer management and product innovation.
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