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Marketo announced it added 110 customers in Q4 2009, with strong growth coming from global companies from United Kingdom, Luxembourg, Germany, China, Australia, New Zealand as well as North America. The new clients included a range of enterprise and growing firms including D-Link Systems, EMI Music Publishing, Kelly Services, NuGEN Technologies and QlikTech International AB.
The company also announced that more than 10 companies switched to Marketo from a “single larger” competitor during December alone.
“Marketo has seized the momentum in the marketing automation category, capturing the hearts and minds of revenue-focused professionals around the world,” said Phil Fernandez, President and CEO of Marketo. “In Q4, more companies chose Marketo than all our competitors combined, and we saw dozens of companies switch to Marketo from competitive marketing automation products. Put simply, sales and marketing leaders now recognize that Marketo offers a fundamentally better solution.”
One of the customers that switched to Marketo highlighted as switching from a larger competitor was Arena Solutions, a provider of collaborative solutions that enable small and mid-size manufacturers to deliver quality products to market on time and on budget.
The strong performance in the fourth capped a year of rapid expansion for Marketo. In May, the company was selected as one of JMP Securities’ Hot 100 Best Privately Held Software Companies. In September, Marketo announced a ‘up-round’ Series C financing from venture capital firm Mayfield Fund.
“Marketo has distinguished itself as one of the hottest SaaS companies in the market today,” said Tae Hea Nahm, founding general partner at Storm Ventures and a member of Marketo’s Board of Directors. “By surpassing 100 customers in one quarter, Marketo continues to outpace the market, extend its reach across the global enterprise and distance itself from a crowded field of competitors. It’s clear that the momentum has shifted in the market and that Marketo is the new marketing automation category leader.” |
