LoopFuse recently announced enhancements to the latest release of its marketing automation suite, including role-based security permissions and custom event tracking. The new functionality will be available to customers using both the paid and free versions of Loopfuse marketing automation software. Loopfuse customers can now assign roles to its users: Administrator, Marketing or Sales. Administrators have access to all aspects of the system while custom permissions can be assigned for marketing and sales roles providing read-only viewing or limiting access to specific functionality.
Additionally, Loopfuse can now track events beyond web site and email activity. The events are user defined and can include actions inside a software-as-a-service (SaaS) application or actions related to an e-Commerce shopping cart experience. Available via the LoopFuse API, the addition of custom event tracking via a web service is designed to add additional flexibility to how customers can integrate their business processes based on their internal systems.
