|
Written by Amanda F. Batista
|
|
Tuesday, 31 January 2012 15:17 |
|
2011 was something of a tipping point year for B2B marketers. Connecting with prospects on a growing list of mobile devices and across social media platforms were just a few of the challenges added to the list of traditional campaign initiatives.
In an effort to uncover some of the secret sauce that helped leading B2B organizations fuel efficiency and growth last year, DemandGen Report surveyed more than a dozen demand generation experts to find out “what’s working” and why.
As marketers focus deeper on the funnel and look to impact the revenue cycle, there was more of a focus on the tactics and strategies that helped to convert qualified leads into opportunities, as well as new content formats that helped to break through with today’s time- and attention-starved buyers. Additionally, marketers are increasingly turning toward marketing tactics centered on social, inbound, integration and data management to maximize campaigns initiatives.
|
|
Read more...
|
|
|
Monday, 23 January 2012 14:54 |
|
 Today’s B2B buyers are enabled not just by the web, but also by a proliferation of digital channels. These shifts enable buyers to take control of the buying process by researching online before speaking with a salesperson.
Given this new approach, marketing is evolving from a one-way “push” model into a two-way engagement model. Marketers must now demonstrate value and build trust by educating prospects throughout their buying journey.
|
|
Read more...
|
|
Written by Amanda F. Batista
|
|
Wednesday, 18 January 2012 12:08 |
|
 Infusionsoft, a provider of sales and marketing software for small businesses, recently announced record customer growth for 2011, as well as the addition of social functionality, to its product suite. Infusionsoft added and implemented more than 3,000 new customers, growing its revenue 50% year-over-year.
The Gilbert, AZ-based company also expanded its product development, sales and marketing teams. The company said it increased staff nearly 60%, closing 2011 with 190 employees. Infusionsoft appointed two new executives including CMO Greg Head, formerly of Act! and SalesLogix, and SVP of Corporate Development Hal Halladay, formerly of About.com.
|
|
Read more...
|
|
|
|
|
<< Start < Prev 1 2 3 4 5 6 7 8 9 10 Next > End >>
|
|
Page 1 of 73 |
