Putting the volatile economy in the backseat, some BtoB organizations are taking a fast track to success. Overcoming the challenging business climate, many of the current leaders are using sales and marketing automation and lead management tools to improve their response rates and convert a higher percentage of leads into opportunities.
These organizations have gained a competitive edge by adopting strategies centered around lead nurturing and lead scoring to accelerate pipelines and improve the results of their marketing campaigns. By closely aligning their sales and marketing organizations, these firms have realized a go-to-market edge by targeting their outreach to specific segments and then prioritizing the prospects their sales teams pursue.
To highlight those organizations, DemandGen Report presents its 2nd Annual DemandGen 10, honoring 10 firms who have used sales and marketing to help drive their growth. The winners will be presented in a two-part feature. The winners profiled this week include:
These organizations have gained a competitive edge by adopting strategies centered around lead nurturing and lead scoring to accelerate pipelines and improve the results of their marketing campaigns. By closely aligning their sales and marketing organizations, these firms have realized a go-to-market edge by targeting their outreach to specific segments and then prioritizing the prospects their sales teams pursue.