Latest In: Laura Ramos

customer advisory board customer community customer retention customer success David Coates Eva Klein Forrester Gillian Farquhar Hubspot Iron Mountain Kevin Joyce Laura Ramos lifecycle marketing nurturing Qlik
Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities

Modern Marketers Drive Revenue & Retention Through Post-Sale Nurturing, Customer Communities

One of the best resources available to marketers today is a healthy list of engaged, happy customers. Research…

Industry News November 14
2018 3M AI Allison Snow artificial intelligence B2B Marketing & Sales Caroline Robertson conference customer experience Forrester Forrester Research Laura Ramos metrics Penny Wise Steve Casey
Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences

Forrester B2B Marketing & Sales 2018: Meeting The Business Consumer On Their Terms Requires Dynamic, Customer-First Experiences

The business consumer has become more self-focused than ever before, challenging marketing and sales teams to give up…

Industry News October 26
#B2BMX B2B marketing B2B Marketing Exchange Customer Advocacy Forrester Laura Ramos Tim Riesterer
Customer Advocacy Marketing—Make It About Them, Not About You

Customer Advocacy Marketing—Make It About Them, Not About You

Do you want to be successful in your B2B marketing strategies? Put your customer at the forefront. That…

Blog March 1
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Video Storytelling Humanizes B2B Content

Video Storytelling Humanizes B2B Content

B2B content today does not engage buyers or deliver value. That was the bold assertion made by Laura…

Industry News November 16
#b2bbuzz Forrester Research Laura Ramos sales funnel Steve Farnsworth
Revamping The Sales Funnel To Accelerate Success

Revamping The Sales Funnel To Accelerate Success

July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month,…

Blog July 12
advocate marketing brand awareness buying decisions Laura Ramos
Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate Marketing Requires Setting Objectives, Demonstrating Initial Success Prior To Tech Rollout

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B…

Blog February 10
#C2C16 advocate marketing Content2Conversion Forrester Research Laura Ramos
A Compelling Case For B2B Advocate Marketing Investment

A Compelling Case For B2B Advocate Marketing Investment

Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to…

Industry News February 9
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