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Influencer Campaigns: So Powerful, Even Putin Is Using Them!

Influencer Campaigns: So Powerful, Even Putin Is Using Them!

January 18, 2017  - avatar Brian Anderson

Influencer marketing campaigns can have a big impact on audiences — sometimes it’s an entire nation at the peak of a Presidential election. The New York Times recently reported how Vladimir Putin allegedly “ordered an influence campaign in 2016 aimed at the U.S. presidential election,” and it got me thinking about how much influence plays a role in the world...

You Are What You Measure: The New Reality For B2B Marketers

You Are What You Measure: The New Reality For B2B Marketers

January 10, 2017  - avatar Andrew Gaffney

An emphasis on measurement is hardly a new trend in marketing. The explosion of web analytics, followed by the rapid adoption of marketing automation, made reporting and analytics a core part of the day-to-day lives of B2B marketers.

Data And CX Among Top Challenges Marketing Leaders Face Today

Data And CX Among Top Challenges Marketing Leaders Face Today

January 4, 2017  - avatar Carol Krol

CMOs and senior marketing leaders today continue to be challenged across the board, from driving big picture vision and technology transformation to guiding teams toward improvement in areas such as content creation and campaign execution. I recently had a glimpse at the data behind Forbes Media’s CMO as Culture Warrior: The 8 Essential Characteristics of High Performing Marketing Leaders report...

4 Tips To Better Holiday Messaging And Campaigns

4 Tips To Better Holiday Messaging And Campaigns

December 21, 2016  - avatar Brian Anderson

The holiday season is the time of the year when B2B marketers must ignore their product-centric habits when engaging with prospective customers. As the last few vacation days are being scheduled and teams hunker down to meet year-end goals, it’s going to be much harder to draw their attention. However, there ismuch B2B marketers can learn from some of the...

Second City’s Andy Eninger On What Separates The Content Greats From The Jesters

Second City’s Andy Eninger On What Separates The Content Greats From The Jesters

December 13, 2016  - avatar Klaudia Tirico

Much like aspiring comedians have to stand out among the competition in order to catch their big break, marketers have to make sure their content trumps others’ for clicks and engagement. With a sea of content out there in the B2B marketing space, buyers have no shortage of information to help them make their decisions. That’s all the more reason...

Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

Beyond The Hype: Why ABM Is An Irreversible Change For B2B Marketers

December 7, 2016  - avatar Andrew Gaffney

I’ve had more than a few conversations with B2B marketers lately who are starting to question the amount of hype that account-based marketing (ABM) has generated over the past year. That is not surprising when you consider that nearly every MarTech vendor is now spinning a story around ABM.

Video Lets Marketers Get Personal

Video Lets Marketers Get Personal

November 30, 2016  - avatar Carol Krol

Video has become an effective tool for B2B marketers, and an appealing medium for buyers. Many marketers are using video strategically at every stage of the buying cycle, and those efforts are yielding good outcomes.

5 Ways To Avoid The Unfollow Button With Your B2B Social Media Strategy

5 Ways To Avoid The Unfollow Button With Your B2B Social Media Strategy

November 22, 2016  - avatar Brian Anderson

My normal morning ritual may sound familiar to some people: I pour myself a cup of coffee, look at my email and check out my social feeds to see what is trending. Every so often I find myself unfollowing companies and individuals due to a variety of factors, and I always wondered if people felt the same way I do...

Conversational Presenting: 3 Best Practices For Sales Reps

Conversational Presenting: 3 Best Practices For Sales Reps

November 16, 2016  - avatar Klaudia Tirico

Sales representatives don’t always have it easy. Communicating with a buyer and providing them the information they need to get through the funnel takes time and effort. In today’s B2B buying landscape where the buyer has already done his or her research before having their first conversation with a sales rep, it’s important to know what kind of information will...

Planning Ahead: 4 B2B Trends To Master For 2017

Planning Ahead: 4 B2B Trends To Master For 2017

November 9, 2016  - avatar Brian Anderson

As 2016 comes to a close, you’re probably already having conversations with your team about how you are going to revamp your marketing and sales initiatives to surpass goals, meet quotas and drive pipeline in the new year.

10 Quick Tips From Content Leaders: Best Practice Takeaways From Killer Content Winners

10 Quick Tips From Content Leaders: Best Practice Takeaways From Killer Content Winners

November 1, 2016  - avatar Alicia Fiorletta, Content4Demand

* This article originally appeared on Content4Demand. * Sometimes the best way to bring your content marketing and demand gen strategy to the next level is to take cues and best practices from your peers.

Industry Experts Share Their Best Social Media Marketing Advice

Industry Experts Share Their Best Social Media Marketing Advice

October 25, 2016  - avatar Klaudia Tirico

As a Millennial, I’ve been an advocate of social media since the early days of MySpace. Peer recommendations continue to be a major selling point in both B2B and B2C communities, and I can’t help but be fascinated with the role social media marketing plays in today’s 140-character limit world.

MarketingProfs’ B2B Marketing Forum: 4 Steps To Enhance Content Distribution And Promotion

MarketingProfs’ B2B Marketing Forum: 4 Steps To Enhance Content Distribution And Promotion

October 19, 2016  - avatar Brian Anderson

Some B2B organizations are making the most of their content by enhancing promotion and distribution strategies, but some are getting stuck on analytics spikes that don’t tell the whole story. Finding an integrated approach to content promotion and distribution ultimately enables marketers to maximize ROI without inundating their target audience.

The Age Of The Customer Has Finally Arrived

The Age Of The Customer Has Finally Arrived

October 12, 2016  - avatar Carol Krol

I attended Dreamforce last week, Salesforce’s annual marketer takeover of the city of San Francisco, and I know two things:

Pretty, Pretty Please? 3 Tricks To Getting C-Suite Buy-In

Pretty, Pretty Please? 3 Tricks To Getting C-Suite Buy-In

October 4, 2016  - avatar Klaudia Tirico

Whether you’re looking to implement a new content marketing strategy, or want to switch gears from traditional demand generation and deploy an account-based marketing program within your team, you’ve got to say the magic word to your C-Suite: “Please!”

Klaudia Tirico

Klaudia Tirico