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Nearly 9 in 10 marketers have increased their analytics efforts over the past 12 to 24 months. The main drivers of the increased focus on metrics, are the pressure to justify spend and management’s push for pipeline visibility. These pressures are especially pronounced in enterprise companies who need to measure and track performance across division, regions and product areas.
Thankfully, new advancements in analytics and integration are allowing companies to improve their visibility throughout campaigns and pipeline performance.
Join DemandGen Report, LeftBrain DGA and Eloqua for a half-day educational session addressing how smart marketers are achieving measurable results across their enterprise. The session will cover how leading enterprises are adapting their processes and tools to gather fact-based intelligence on factors such as:
- Campaign performance;
- Media mix;
- Content offers;
- Market segmentation; and
- Revenue contribution.
Agenda:
8:00 AM - 9:00 AM | Registration / Breakfast
9:00 AM - 10:00 AM |Why Measurement Is Imperative In Today's Engagement Model, Speaker: Andrew Gaffney, DemandGen Report
An overview of the BtoB buying process and the new realities for marketers in supporting sales and revenue initiatives
- The key areas of Achieving Measurable Marketing Results
- Enabling Your Sales Team
- Nurturing Your Leads
- Improving the Quality of Your Leads
- Improving Your Marketing Efficiency
- Knowing Your Audience Much Better
- Better Measuring Your Efforts
- Getting More Return from Your Social Media Efforts
- Calculating your expected return
10:00 AM - 10:15 AM | Break, Networking
10:15 AM - 11:00 AM | Why Analytics is Finally the Next Big Thing in B2B Marketing, Speaker: David Raab, Left Brain DG
11:00 AM - 11:30 AM | Measuring Social Engagement , Speaker: Heidi Melin, CMO, Eloqua
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