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Job Location:
Sunnyvale, CA
Job Summary:
The Senior Manager of Demand Generation will support sales revenue goals by creating and executing a demand generation strategy through the definition, creation and execution of B2B marketing campaigns targeted at prospective and current customers. The Manager leverages positioning, messaging, buyer personas and other information regarding products and services to target and generate demand of highly qualified leads. The Manager will create new and nurture existing relationships with the target audience in order to meet defined lead goals and deliver defined conversion rates that will generate new and incremental sales opportunities. They must have a proven track record of devising and executing integrated marketing campaigns that have resulted in qualified leads that were closed by a direct sales force.
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