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The SDR manages the inbound lead activity in their territory, qualifying active buying interest and developing opportunity in prospect accounts. The SDR will also coordinate with their AE counterparts to determine the accounts that require research and prospecting activities to secure a sufficient flow of additional qualified opportunities. An implicit responsibility of the SDR is to conduct business dealings in a way that creates a superior prospect experience that will set the stage for effective sales follow-up, as well as future product sales.
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