| Salesforce.com Partners With D&B, Creates Data.com To Streamline Information Accessibility |
 |
 |
| Thursday, 08 September 2011 15:21 |
|
Given the critical importance of data cleanliness for BtoB organizations, the goal of the partnership is to improve data quality and aggregate the best sources of data online, according to Brett Queener, EVP & General Manager, Jigsaw Data Cloud at Salesforce.com. D&B which provides business information for more than 200 million companies, will be available via Salesforce CRM, offering customers the ability to search new opportunities, enhance speed cycles, increase sales and expand their customer bases. In turn, Salesforce customers will be able to utilize Data.com to segment marketing campaigns, create a targets pipeline directly within Salesforce CRM. "We're excited to work with salesforce.com to improve how companies use and benefit from company information," said Josh Peirez, President of Global Product, Marketing and Innovation at D&B. "Putting the world's leading information right where our customers need it is core to D&B's strategy. It's a tremendous opportunity to deliver more value to more businesses, every day." “The impact of poor data can have negative ramifications through entire business processes," noted Mary Wardley, IDC Program VP. "This announcement from salesforce.com and D&B simplifies the process of gathering quality company information, allowing businesses to bolster their effectiveness and improve productivity across sales and marketing." According to Queener, Salesforce customers can leverage a set of native utilities within the system to share insight into existing data, and avoid duplication within databases. Currently, Data.com is accessible with information via Jigsaw. The company information from D&B is expected to be available later this year along with pricing and packaging options. |
