Demand Gen Report

Demand Gen Report
Upcoming Web Events Print E-mail
Written by DG Report   
Wednesday, 04 February 2009 11:44

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today

Adaptive Selling Strategies: 5 Ways Progressive Companies Are Responding To Changing Buying Behavior

Wed, Nov 16, 2011 1:00 PM - 2:00 PM EST - Register Today

 
Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits Print E-mail
Tuesday, 08 May 2012 10:34

ccp_survey_capBusiness executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.

To offer recommendations to solution providers creating content, 55% of respondents selected “focus less on product specifications and more on value.” The survey also underscored the importance of “trustworthy” content. When asked how their content consumption habits have changed over the last year, 60% of respondents said they place a higher emphasis on the trustworthiness of the source creating content.

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Teradata Announces New Solutions, Partnerships At Annual Summit Print E-mail
Written by Alicia Fiorletta, Senior Editor   
Thursday, 13 March 2014 09:33

Teradata logoAt the annual Teradata Marketing Summit, the data platform, marketing application and consulting services company unveiled several solutions, including a real-time mobile marketing automation and interaction manager, as well as new features within its Digital Messaging Center. 

Teradata has established a strategic partnership with Urban Airship to deliver its mobile marketing solutions through the Teradata Integrated Marketing Cloud. Customers will now have access to a variety of Urban Airship services, including real-time mobile marketing automation, mobile app messaging and location-based marketing capabilities. Aligning services from the Urban Airship Enterprise Audience Engagement Suite with the Teradata Customer Interaction Manager is expected to help digital marketers deliver more real-time, relevant and responsive mobile experiences.

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New ZoomInfo For Salesforce App Offers B2B Data Accuracy Improvements Print E-mail
Thursday, 27 September 2012 15:11


ZoomInfo has announced a partnership with Salesforce.com that allows Salesforce.com users to instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo’s business profiles.

The new ZoomInfo for Salesforce app adds a panel to users' Salesforce.com accounts, which highlights available data from ZoomInfo that is either more recent than or missing from existing records in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect’s company without ever having to leave Salesforce.com.

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Successful Predictive Lead Scoring Requires Rich Data Print E-mail
Written by Brian Anderson, Associate Editor   
Tuesday, 25 March 2014 15:35

analytics shutterstock 174868067Lead scoring is not a new practice. According to the 2014 B2B Buyer Behavior Survey conducted by Demand Gen Report, 60% of the companies surveyed do lead scoring or plan to over the next year. However, many marketers are struggling to take lead scoring to the next level to predict buyer behavior.

The report shows that 58% of the B2B marketers surveyed state that they want predictive models for their lead scoring programs. But incomplete or inconsistent data (59%) and lack of knowledge on what attributes indicate buying behavior (44%). Lattice Engines CMO Brian Kardon stated in a recent webinar that it’s not that marketers are doing the wrong things; it’s the data being collected that’s coming in under par.

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