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Written by DG Report
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Wednesday, 04 February 2009 11:44 |
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How does your webinar program stack up? Wednesday, September 15 at 2 PM EDT
Find out what webinar best practices your peers are following – and learn strategies to get ahead of them. Register Here
Conversational Marketing: 3 Essential Phases To Build Bi-Directional Dialogue Between Prospects & Vendors Thu, Sep 23, 2010 at 12:00 PM - 1:00 PM ED
Tn this webinar, we will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using technology to enable multi-channel conversations. Register Here
The Migration Path To Customer-Centric Marketing Wed, Sep 29, 2010 at 1:00 PM - 2:00 PM EDT
This webinar will provide a blueprint to demonstrate how marketers can take a building block approach to transforming their traditional “batch and blast” email campaigns and other outbound strategies. Register Here
Putting Process First: A Roadmap For Successful Lead Management & Marketing Automation Thu, Oct 14, 2010 at 1:00 PM - 2:00 PM EDT
Join us as we discuss and outline the specific steps to building a lead management process. Register Here |
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Written by DG Report
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Tuesday, 31 August 2010 08:50 |
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ON24, Inc. recently announced that Global Crossing, a leading global IP solutions provider, will be using the ON24 Virtual Show platform for its virtual trade show, “Collaborate NOW!” a virtual event that will showcase the company’s collaboration products and services.
Scheduled to go live September 1, 2010, the virtual trade show will also feature presentations on emerging collaboration services and best practices for driving business productivity. The event will include a live keynote on the latest in business video applications, delivered by Henry Dewing, principal analyst with independent research firm Forrester Research, Inc.
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Written by DG Report
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Tuesday, 24 August 2010 07:29 |
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iCentera announced yesterday that it has been awarded a patent (U.S. Pat. No. 7,774,378) for an invention designed to deliver a hosted/SaaS-based sales enablement platform. This patent corresponds to foundational aspects of the sales enablement intelligence center needed to deliver an enterprise-class sales enablement solution that can be deployed by virtually any BtoB sales organization.
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Written by Amanda Ferrante
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Tuesday, 31 August 2010 14:18 |
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With the number of campaigns hitting prospects increasing by 32% over the last four years, according to SiriusDecisions’ 2010 BtoB Buyer’s Survey, climbing from 15.4 per week to 20.3 per week, there is growing pressure for marketers to create messaging that stands out and drives conversions.
SiriusDecisions benchmark data pulled from hundreds of BtoB companies shows that average response rates range between 2% and 5%. Megan Heuer, Service Director, Marketing Operations Strategies, at SiriusDecisions, pointed out that best-in-class companies achieve higher response rates with “better targeting and relevant content aligned with the buyer’s journey.”
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Written by Amanda Ferrante
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Tuesday, 24 August 2010 07:33 |
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As BtoB marketers are tasked with making messaging more relevant at every phase of the buying cycle, content marketing has emerged as a key component of the sales and marketing process.
In a webinar last week titled, “Content Mapping: Where to Start, What You Need and How it Works,” a panel of industry experts offered strategies to effectively leverage a content mapping strategy as a supplemental approach to BtoB marketing.
“Influences are now throughout the Internet and our prospects are engaging with them and not necessarily with your messaging, which is where content marketing comes into pay,” said Scott Mersy, VP Marketing, Genius.com.
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