Demand Gen Report

Demand Gen Report
Upcoming Web Events Print E-mail
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Wednesday, 04 February 2009 11:44

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today

Adaptive Selling Strategies: 5 Ways Progressive Companies Are Responding To Changing Buying Behavior

Wed, Nov 16, 2011 1:00 PM - 2:00 PM EST - Register Today

 
Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits Print E-mail
Tuesday, 08 May 2012 10:34

ccp_survey_capBusiness executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.

To offer recommendations to solution providers creating content, 55% of respondents selected “focus less on product specifications and more on value.” The survey also underscored the importance of “trustworthy” content. When asked how their content consumption habits have changed over the last year, 60% of respondents said they place a higher emphasis on the trustworthiness of the source creating content.

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Marketers Turning To Analytics To Improve Campaign Performance, Boost Engagement Print E-mail
Wednesday, 24 September 2014 09:16

DGR-SRSeveral years ago when marketers began to dive deeper into the data that they were collecting about prospects, lead scoring was a natural place to begin. Armed with greater knowledge about which leads were more likely to convert, salespeople could improve their performance and focus their efforts on the prospects that had the greatest chance of becoming customers.

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New ZoomInfo For Salesforce App Offers B2B Data Accuracy Improvements Print E-mail
Thursday, 27 September 2012 15:11


ZoomInfo has announced a partnership with Salesforce.com that allows Salesforce.com users to instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo’s business profiles.

The new ZoomInfo for Salesforce app adds a panel to users' Salesforce.com accounts, which highlights available data from ZoomInfo that is either more recent than or missing from existing records in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect’s company without ever having to leave Salesforce.com.

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SlideShare Unveils Its First iOS App Print E-mail
Friday, 03 October 2014 10:07

slideshare logoSlideShare, LinkedIn’s presentation sharing platform, announced the availability of its iOS mobile application. The app was designed for the iPhone 6 and iPhone 6 Plus, and was built on Swift — the programming language for iOS and OS X.

The app is positioned to deliver personalized content from roughly 15 million presentations through the user’s mobile device. The app offers a news feed tailored to the user, intended to display content from other SlideShare users within their professional network. The news feed can also share content from categories and topics the user is interested in.

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