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Upcoming Web Events Print E-mail
Written by DG Report   
Wednesday, 04 February 2009 11:44

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today

Adaptive Selling Strategies: 5 Ways Progressive Companies Are Responding To Changing Buying Behavior

Wed, Nov 16, 2011 1:00 PM - 2:00 PM EST - Register Today

 
What’s Working In Demand Generation: Experts Share Successful Strategies & Tactics Print E-mail
Written by Amanda F. Batista   
Tuesday, 31 January 2012 15:17

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2011 was something of a tipping point year for B2B marketers. Connecting with prospects on a growing list of mobile devices and across social media platforms were just a few of the challenges added to the list of traditional campaign initiatives.

In an effort to uncover some of the secret sauce that helped leading B2B organizations fuel efficiency and growth last year, DemandGen Report surveyed more than a dozen demand generation experts to find out “what’s working” and why.

As marketers focus deeper on the funnel and look to impact the revenue cycle, there was more of a focus on the tactics and strategies that helped to convert qualified leads into opportunities, as well as new content formats that helped to break through with today’s time- and attention-starved buyers. Additionally, marketers are increasingly turning toward marketing tactics centered on social, inbound, integration and data management to maximize campaigns initiatives.

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Episode #16: Fergus Gloster, managing director of Marketo EMEA Print E-mail
Written by DG Report   
Wednesday, 06 July 2011 14:26

161ae76Recently appointed managing director of Marketo EMEA, Fergus Gloster discusses the company’s plans for European expansion and key market trends.  The former SVP of corporate sales and a founding director of salesforce.com’s European operations, Gloster shared more with DemandGen Report about the Marketo’s plans for building out the European hub, the recent changes in the buying cycle and his thoughts on Marketo’s position in the automation space.

 
Steve Gershik Joins SiriusDecisions As Vice President of Worldwide Marketing Print E-mail
Friday, 03 February 2012 14:47


B2B research and advisory firm SiriusDecisions today reported the appointment of Steve Gershik as Vice President of Marketing. News of the company addition comes on the heels of after another year of record growth for the firm.

Gershik, an award-winning business marketer, will be assuming responsibility for SiriusDecisions' product marketing, demand generation and corporate communications functions, as well as overseeing marketing operations and driving corporate strategy.

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Infusionsoft Expands Solution Portfolio; Closes 3,000 New Customers in 2011 Print E-mail
Written by Amanda F. Batista   
Wednesday, 18 January 2012 12:08


Social_media_features-editInfusionsoft
, a provider of sales and marketing software for small businesses, recently announced record customer growth for 2011, as well as the addition of social functionality, to its product suite. Infusionsoft added and implemented more than 3,000 new customers, growing its revenue 50% year-over-year.

The Gilbert, AZ-based company also expanded its product development, sales and marketing teams. The company said it increased staff nearly 60%, closing 2011 with 190 employees. Infusionsoft appointed two new executives including CMO Greg Head, formerly of Act! and SalesLogix, and SVP of Corporate Development Hal Halladay, formerly of About.com.

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Video Series

Dreamforce 11:
Jeff Erramouspe, President, Manticore

View entire Dreamforce 2011 line up.