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Written by DG Report
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Wednesday, 04 February 2009 11:44 |
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The Demand Generation Time Machine
Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today
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Adaptive Selling Strategies: 5 Ways Progressive Companies Are Responding To Changing Buying Behavior
Wed, Nov 16, 2011 1:00 PM - 2:00 PM EST - Register Today
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Tuesday, 08 May 2012 10:34 |
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Business executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.
To offer recommendations to solution providers creating content, 55% of respondents selected “focus less on product specifications and more on value.” The survey also underscored the importance of “trustworthy” content. When asked how their content consumption habits have changed over the last year, 60% of respondents said they place a higher emphasis on the trustworthiness of the source creating content.
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Written by Kim Zimmermann, Managing Editor
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Wednesday, 10 April 2013 08:00 |
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Are marketing-generated leads really full of dreck, or is sales just unable to close deals? It is an age-old battle of wills that is getting more heated as the pressure is on both sales and marketing to meet ever-rising revenue targets. Many organizations are looking to Big Data and predictive analytics to help identify hot sales prospects, but weaknesses in their databases are hampering sales productivity.
More than two thirds (68%) of companies report struggling with lead generation, blaming marketing for not providing enough quality leads, according to recent research sponsored by Lattice Engines, a data analytics platform provider, and conducted by CSO Insights, a sales and marketing effectiveness research firm,
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Thursday, 27 September 2012 15:11 |
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ZoomInfo has announced a partnership with Salesforce.com that allows Salesforce.com users to instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo’s business profiles.
The new ZoomInfo for Salesforce app adds a panel to users' Salesforce.com accounts, which highlights available data from ZoomInfo that is either more recent than or missing from existing records in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect’s company without ever having to leave Salesforce.com.
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Thursday, 25 April 2013 09:14 |
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Bizo, a provider of business audience marketing technology, announced the launch of Bizo Data Solutions, an extension of the company's existing digital marketing platform to help B2B companies to better understand and more efficiently engage target audiences across their entire marketing funnel.
Bizo Data Solutions works with a number of marketing technology platforms, including specific integrations with Adobe AudienceManager, Salesforce, Eloqua, BlueKai, [x+1], Google Analytics and others.
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