Demand Gen Report

Demand Gen Report
Upcoming Web Events Print E-mail
Written by DG Report   
Wednesday, 04 February 2009 11:44

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today

Adaptive Selling Strategies: 5 Ways Progressive Companies Are Responding To Changing Buying Behavior

Wed, Nov 16, 2011 1:00 PM - 2:00 PM EST - Register Today

 
Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits Print E-mail
Tuesday, 08 May 2012 10:34

ccp_survey_capBusiness executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.

To offer recommendations to solution providers creating content, 55% of respondents selected “focus less on product specifications and more on value.” The survey also underscored the importance of “trustworthy” content. When asked how their content consumption habits have changed over the last year, 60% of respondents said they place a higher emphasis on the trustworthiness of the source creating content.

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Oracle Creates Data Cloud To Provide Access To Anonymous User Data Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Thursday, 24 July 2014 08:43

Oracle Data CloudOracle announced it is combining its BlueKai Audience Data Marketplace and other Oracle data services to create the Oracle Data Cloud, a platform designed to provide marketers with access to anonymous user-level data through a data-as-a-service (DaaS) model. With more than one billion profiles globally, Oracle Data Cloud gives organizations the ability to prospect at scale and deliver relevant ads and content across online, mobile, search, social and video.

“Oracle’s launch of the Data Cloud is going to turn the idea of Big Data into a big deal for marketing,” said David Lewis, CEO and Founder of DemandGen International, in an interview with Demand Gen Report. “Oracle DaaS will turn aspirations into applications.”

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New ZoomInfo For Salesforce App Offers B2B Data Accuracy Improvements Print E-mail
Thursday, 27 September 2012 15:11


ZoomInfo has announced a partnership with Salesforce.com that allows Salesforce.com users to instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo’s business profiles.

The new ZoomInfo for Salesforce app adds a panel to users' Salesforce.com accounts, which highlights available data from ZoomInfo that is either more recent than or missing from existing records in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect’s company without ever having to leave Salesforce.com.

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Sungard AS Uses Segmentation, New Creative to Boost Lead Conversion Rates by 75% Print E-mail
Thursday, 11 September 2014 08:38

SunGard SpearSungard Availability Services (Sungard AS) provides disaster recovery, business continuity, and managed IT services. Sungard AS runs a highly successful demand generation program — an integrated mix of both online and offline campaigns — to generate a consistent flow of leads to the company’s sales force. 

As a company that thoroughly tracks and measures the ROI from its various marketing efforts, Sungard AS knew that increasing the revenue contribution from demand generation meant either driving more leads into the top of the funnel, increasing the rate at which those leads convert into sales, or a combination of both. In support of the company’s aggressive growth plans, the marketing team set out to focus energy on increasing the rate at which raw inquiries converted to qualified sales leads, opportunities and deals.

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