Demand Gen Report

Demand Gen Report
Upcoming Web Events Print E-mail
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Wednesday, 04 February 2009 11:44

The Demand Generation Time Machine

Wed, Oct 26, 2011 2:00 PM - 3:00 PM EDT - Register Today

Adaptive Selling Strategies: 5 Ways Progressive Companies Are Responding To Changing Buying Behavior

Wed, Nov 16, 2011 1:00 PM - 2:00 PM EST - Register Today

 
Exclusive Survey Report: Business Executives’ Content Preferences & Consumption Habits Print E-mail
Tuesday, 08 May 2012 10:34

ccp_survey_capBusiness executives are increasingly wary of sales messaging, as The Content Preferences Survey, conducted by DemandGen Report, found that 75% of respondents encourage solution providers creating content to “curb the sales messaging.” Research findings indicate a need for marketers to reevaluate their content strategies to ensure that prospects understand the value for their business and objectives, rather than resorting to obtrusive, ineffective sales-speak.

To offer recommendations to solution providers creating content, 55% of respondents selected “focus less on product specifications and more on value.” The survey also underscored the importance of “trustworthy” content. When asked how their content consumption habits have changed over the last year, 60% of respondents said they place a higher emphasis on the trustworthiness of the source creating content.

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Oracle Marketing Cloud Updates Aim To Improve Customer Experience, Campaign Management Print E-mail
Wednesday, 22 October 2014 09:19

Oracle Marketing CloudOracle announced new features and enhancements to the Oracle Marketing Cloud at its Oracle Modern Marketing Experience event in London, including updates positioned to enable CMOs and global marketing teams to deliver more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology ecosystem.

The new features and enhancements are supported by further integrations across Oracle’s range of marketing solutions, which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing.

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New ZoomInfo For Salesforce App Offers B2B Data Accuracy Improvements Print E-mail
Thursday, 27 September 2012 15:11


ZoomInfo has announced a partnership with Salesforce.com that allows Salesforce.com users to instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo’s business profiles.

The new ZoomInfo for Salesforce app adds a panel to users' Salesforce.com accounts, which highlights available data from ZoomInfo that is either more recent than or missing from existing records in Salesforce.com. Additionally, a user can instantly find other contacts at a prospect’s company without ever having to leave Salesforce.com.

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DataSift Launches Social Analytics Classification Tool Print E-mail
Tuesday, 09 December 2014 09:56

Datasift logoDataSift, a social data technology provider, announced the launch of VEDO FOCUS, which groups real-time social media data into categories based on a taxonomy of a half a million topics.

FOCUS is also positioned to help B2B companies curate, collect and categorize the social data about an industry or interest to create a topic-based stream of data for analysis.

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