Demand Gen Report

Demand Gen Report
Teradata Announces New Solutions, Partnerships At Annual Summit Print E-mail
Written by Alicia Fiorletta, Senior Editor   
Thursday, 13 March 2014 09:33

Teradata logoAt the annual Teradata Marketing Summit, the data platform, marketing application and consulting services company unveiled several solutions, including a real-time mobile marketing automation and interaction manager, as well as new features within its Digital Messaging Center. 

Teradata has established a strategic partnership with Urban Airship to deliver its mobile marketing solutions through the Teradata Integrated Marketing Cloud. Customers will now have access to a variety of Urban Airship services, including real-time mobile marketing automation, mobile app messaging and location-based marketing capabilities. Aligning services from the Urban Airship Enterprise Audience Engagement Suite with the Teradata Customer Interaction Manager is expected to help digital marketers deliver more real-time, relevant and responsive mobile experiences.

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Qvidian Teams Up With Alinean To Help Sales Teams Prove Value Print E-mail
Friday, 27 June 2014 09:28

qvidianalinean logoQvidian, a sales execution solutions provider, announced that it has entered a strategic partnership with Alinean, a provider of interactive B2B value selling and marketing tools.

Pairing Qvidian’s sales execution solutions and Alinean’s value actualization tools, sales teams will be able to communicate efficiently with prospective buyers in order to boost win rates, improve overall quota attainment and promote revenue growth.

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Special Report: Best Practices To Boost Database Health Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 23 July 2014 11:00

Shadow DGR DG007 FEAT DataHygene Final

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

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InsideView Adds Data Diagnostic Tool Print E-mail
Tuesday, 22 July 2014 11:57

InsideView logoInsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation.

In less than five minutes users can gain an understanding of the condition of their database. Data Diagnostic emphasizes the importance of data hygiene in order to optimize sales and marketing productivity.

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Report: Marketing Automation Vendors Make Analytics A Priority Print E-mail
Wednesday, 06 August 2014 11:11

research image genericBetter analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates.

The July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) report shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring.  By contrast, content marketing, social media and mobile platforms each accounted for fewer than 10% of the upgrades.

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