Demand Gen Report

Demand Gen Report
InsideView Adds Data Diagnostic Tool Print E-mail
Tuesday, 22 July 2014 11:57

InsideView logoInsideView announced the launch of InsideView Data Diagnostic, a tool designed to provide database health and profile assessments for CRM and marketing databases. The free, self-service application analyzes data and generates a quality assessment as well as provides industry, firmographic and geographic segmentation.

In less than five minutes users can gain an understanding of the condition of their database. Data Diagnostic emphasizes the importance of data hygiene in order to optimize sales and marketing productivity.

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Special Report: Best Practices To Boost Database Health Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 23 July 2014 11:00

Shadow DGR DG007 FEAT DataHygene Final

Data is at the heart of every marketing activity. Effective segmentation relies on a clean database. A lead nurturing campaign using bad data is pointless. And you might as well forget about accurate campaign reporting unless your data is in order.

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Marketers Seek To Improve Buyer Engagement With Tighter Marketing And CRM Integration Print E-mail
Written by Kim Ann Zimmermann, Managing Editor   
Wednesday, 13 August 2014 09:36

convergence imageWith marketers being held accountable for meeting revenue goals, they need their technologies to keep up with the demand for greater visibility into the pipeline. Building strong links between marketing automation and CRM platforms offers many benefits, including improving lead quality, boosting the efficiency of the lead handoff process, and automating lead assignment.

Progressive companies are now moving beyond basic integration to take advantage of benefits such as real-time activity alerts, behavioral tracking and advanced lead nurturing that are possible when CRM and marketing automation systems converge.

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Report: Marketing Automation Vendors Make Analytics A Priority Print E-mail
Wednesday, 06 August 2014 11:11

research image genericBetter analytics are at the top of the agenda for marketing automation vendors, according to latest research report by Raab Associates.

The July 2014 B2B Marketing Automation Vendor Selection Tool (VEST) report shows that nearly half of features upgraded by marketing automation vendors in the past year relate to analytics, including customer analysis, content analysis, and lead scoring.  By contrast, content marketing, social media and mobile platforms each accounted for fewer than 10% of the upgrades.

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Oracle Unveils Social Station For SRM Platform Print E-mail
Friday, 22 August 2014 08:57

Oracle logoOracle announced the launch of Social Station, a workspace within the Oracle Social Cloud platform that is designed to help users increase productivity and performance of their social business practices.

The drag-and-drop capabilities of Social Station are intended to enable easier personalization with various modules. Users can also customize their view of social data, providing real-time updates on social targets.

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