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Friday, 08 March 2013 13:57 |
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 Badgeville, a provider of gamification and behavior management platforms, has launched Badgeville for Adobe Cloud, a solution which enables digital marketers and analytics professional to gain insights from customer behavior data and enhance customer engagement across their entire portfolio of digital properties, according to a Badgeville press release.
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Written by By Kim Zimmermann, Managing Editor
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Monday, 11 March 2013 08:40 |
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 With a small staff and limited marketing budget, officials at online video hosting company Wistia were looking for automated ways to nurture their leads.
“We have been around for six years and have a small sales and support team, so we have always been exceptionally low touch,” said Ezra Fishman, Director of Marketing for Wistia. The company offers a free model – where users can store five videos for free – and a tiered paid model approach in which users are charged for additional video storage and bandwidth.
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Tuesday, 30 April 2013 09:11 |
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 According to a report from Accenture, 40% of top marketing executives don’t feel prepared to meet their objectives, citing inefficient business practices among the top impediments to performance.
In response to these concerns, executives reported that they are shifting their investments to analytics to measure the changes in demand for multichannel marketing. Almost half (48%) of executives will be dedicating more funding to managing customer data, 40% will focus on web analytics, and 39% will invest in market analytics.
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Tuesday, 16 April 2013 09:36 |
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 The professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative application.
The transaction is valued at approximately $90 million, subject to adjustment, in a combination of approximately 90% stock and approximately 10% cash. The acquisition is expected to close during the second quarter of 2013.
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Written by Kim Zimmermann, Managing Editor
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Friday, 03 May 2013 08:56 |
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 Don’t be afraid to develop content with a viewpoint. That was one of the messages of the Digital Deal Makers Panel at the B2B Content2Conversion event.
“When developing content, find a non-standard point of view and defend it,” said panelist Mark Wilson, CMO of Avaya. “Content marketing must be simple, unexpected, offer credibility, have a motive and tell a story.”
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