Oracle revealed new artificial intelligence (AI) capabilities within Oracle Fusion Cloud Customer Experience (CX), which are designed to automate time-consuming tasks to help teams more precisely target, engage and serve buyers.
Specifically, the new features include:
- Gen AI Assisted Answer Generation to automatically craft contextually aware responses to customer questions;
- Assisted Scheduling for Field Service to automatically recommend relevant jobs based on availability, location, skills and billing status;
- Opportunity Qualification Scoring to help find the right members of B2B buying groups for marketing activation and direct sales engagement; and
- Seller Engagement Recommendations, which seek to deliver highly targeted recommendations on specific offerings, insights on the buyers’ role and engagement levels and additional contacts for key opportunities.
News Flashback
This release marks some of the latest sales-focused enhancements Oracle has made to its platform, as the company introduced the next generation of Oracle Fusion Sales, a sales automation application designed to identify high-quality sales opportunities and increase deal velocity, in Sept. 2022. Part of Oracle Fusion Cloud Customer Experience (CX) and powered by artificial intelligence (AI), Fusion Sales seeks to automatically provide sellers with quotes, proposals and recommended steps.
