Latest In: sales funnel

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LeadsRx Launches Version 3.0 Of Attribution Platform

LeadsRx Launches Version 3.0 Of Attribution Platform

LeadRx Inc., a marketing attribution platform, has announced Version 3.0 of LeadsRx Attribution. The improved platform aims to…

Solution Spotlight May 4
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New Forrester Study Examines ROI Impact of ABM Programs

New Forrester Study Examines ROI Impact of ABM Programs

New research conducted by Forrester Consulting and commissioned by Terminus revealed the account-based marketing platform provides customer benefits…

Industry News April 21
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AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

AI-Based Insights & Tighter Handoffs Between Marketing And Sales Help B2B Brands Close Funnel Gaps

The B2B buyer's journey is a nonlinear, lengthy process that often spans multiple channels and involves several stakeholders.…

Industry News July 10
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It's About Revenue: Marketers Head Directly Into The Sales Funnel

It’s About Revenue: Marketers Head Directly Into The Sales Funnel

The trend is clear. The role of marketing is changing and expanding to encompass revenue accountability. In the…

Demanding Views April 24
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FunnelCake Unveils Marketing Operations System For B2B Teams

FunnelCake Unveils Marketing Operations System For B2B Teams

Marketing performance measurement company FunnelCake announced its Marketing Operations System (MOS), a solution that the company says will…

Industry News August 31
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Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison Sees 200% Increase In Business Won With Marketing Automation

Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass…

Case Studies August 18
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Revamping The Sales Funnel To Accelerate Success

Revamping The Sales Funnel To Accelerate Success

July is a big deal at Demand Gen Report: It marks the start of our Lead Lifecycle Month,…

Blog July 12
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From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

From Funnel Cake To Microfunnels: Describing The Modern Buying Journey

During my time at the recent Forrester Forum For Marketing Leaders, I overheard the “f” word quite a bit.…

Blog May 10
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New Survey Shows Growing Influence Of Content On Demand Generation

With marketers now seeing such a clear connection between content and demand generation, new research revealed a growing…

Industry News August 29
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