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GetResponse Delivers Marketing Automation Solution For SMBs

GetResponse’s Marketing Automation feature is a scalable automation solution, growing with businesses regardless of size and helping marketers achieve their goals. Equipped with a scalable drag-and-drop workflow builder, marketers can use it to build sophisticated campaigns that listen and react to customer behavior.

FEATURES/FUNCTIONALITY:

Key features include:

  • The ability to build automated campaigns using a simple "if… then" logic. Create automation workflows based on, and triggered, by user behaviors.
  • Tagging and scoring features to build comprehensive audience profiles. Automatically score and tag customers based on reactions to offers and content.
  • Visual workflows to view the entire communications path. Set up complex campaigns with an easy visual workflow builder.

TARGETED USERS:

The tool was created for marketers at small and medium-sized businesses.

COMPATIBILITY:

GetResponse offers multiple integrations with e-commerce, social, CMS and CRM platforms. Currently, the company offers 21 CRM integrations, including Salesforce, ZOHO CRM and Zendesk.

DELIVERY/PRICING MODELS:

Access automation—as well email, landing pages and webinars—online with a monthly subscription from $15/month for smaller businesses that require only one user to have access, with a customer contact list of 1,000 or less.

GetResponse also offers enterprise plans with unlimited functionality and 10 seats. Yearly subscription comes with an 18% discount, while two-year plans come with a 30% off discount. GetResponse offers free, complimentary Email Campaign Management and Webinar Management mobile apps for both iOS and Android.

CURRENT CLIENTS/USERS:

GetResponse currently provides solutions to more than 350,000 SMB customers, of which thousands currently use the automation feature and capabilities. Clients include Marriott, Intercontinental and UNESCO.

COMPETITIVE POSITIONING:

Historically, marketing automation among SMBs has seen low adoption because prices are too high, while products are too difficult to use. The GetResponse platform is specifically built for small and medium-sized business organizations. It is priced for any organization and is easy-to-use.

Additionally, GetResponse offers training and consultations and an educational component via a Marketing Automation Hub and customer support resources—available without any extra onboarding fees.

CONTACT:

1011 Centre Road, Suite 322
Wilmington, DE 19805, USA

Study: 50% Of Companies Not Using Email Targeting Strategies

Research from GetResponse also shows a limited use of marketing automation attributed to budget constraints

GetResponse
Marketing organizations still have room for growth in their email targeting and marketing automation initiatives, according to new research from GetResponse and Smart Insights. The study showed that half of the survey respondents are not using any email targeting tactics or tools whatsoever, and less than a third (29%) use basic segmentation for targeting.

SMBs: 5 Tips To Get Started With Marketing Automation

SimonGrabowskiGetResponseWith the emergence of marketing automation software specifically designed for small businesses, the technology is finally scaling among SMBs. In fact, according to Gartner, 98% of all SMBs are looking at marketing automation for the first time. But, for these first-timers, the landscape of options and figuring out how to implement them can be overwhelming. So, it’s helpful to ask a simple question — what makes a successful marketing automation strategy?

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