Latest In: Scott Brinker

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Strong Use Cases Emerging For AI-Powered Marketing Applications

Strong Use Cases Emerging For AI-Powered Marketing Applications

The addition of artificial intelligence (AI) to the traditional marketing ecosystem can help businesses leverage real-time customer interactions…

Industry News March 11
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HubSpot Acquires PieSync To Gain Consistent View Of Customers Across Touchpoints

HubSpot Acquires PieSync To Gain Consistent View Of Customers Across Touchpoints

HubSpot has acquired PieSync, a real-time intelligent customer data synchronization platform. The acquisition aims to offer companies a more efficient…

Industry News November 5
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Podcast: HubSpot's Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems

Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems

In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s…

Blog September 21
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B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

B2B Marketers Embracing Review Sites As Valuable, Trust-Building Tools Across Buyer Journey

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for…

Industry News September 5
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Supply And Demand Fuel Continued Growth Of Marketing Automation Landscape

Supply And Demand Fuel Continued Growth Of Marketing Automation Landscape

If you (like me) thought that the marketing technology landscape was going to begin consolidating as tech users…

Blog May 10
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3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape

3 Common Gambles (And Payouts) From The Vast B2B Marketing Tech Landscape

During my time covering the B2B marketing tech space, I've come to a somewhat obvious realization: There are…

Blog August 24
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Simplified Tech, Customer Journey and Integration Emerge As Three Big Marketing Technology Trends

Simplified Tech, Customer Journey and Integration Emerge As Three Big Marketing Technology Trends

The marketing technology industry has never been more competitive, had more choices or been more vital to the…

Demanding Views March 30
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What Marketers Can Learn From Software Developers

What Marketers Can Learn From Software Developers

Marketers face an ever-expanding array of available technology and a need to harness it to improve their work.…

Blog March 23
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Marketing Technologists Play Pivotal Role In Move To Data-Driven Marketing

The delineation between marketing and IT is becoming more fluid as data analytics and advanced technologies drive marketing…

Industry News August 7
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