Web and iOS analytics company Heap has raised $11 million in Series A funding that it will use to enhance and streamline its analytics stack, according to an announcement from Matin Movassate, the company’s Co-Founder and CEO.
Heap takes a less traditional approach to analytics by automatically capturing every user action on a website or app and analyzing it retroactively, which means customers can save time by not having to define events upfront, maintain tracking code and wait for data to accumulate.
“There’s still much more friction we can remove. As we build out Heap further, we'll aim to streamline a few layers of the analytics stack,” said Movassate in a statement. “Our goal is to automate as much of this infrastructure as possible. Companies shouldn't have to reinvent the wheel with messy data science or engineering work. They should be directly getting the insights they need to grow their business.”
Heap, whose customers include some major B2B players such as Marketo and Salesforce, has raised a total of $13 million so far in two rounds of funding since it was created in 2013. This second round of funding was led by NEA, with participation by Menlo Ventures, SVAngel, Initialized Capital and Pear Ventures.