Invoca, a call analytics platform provider, announced it has raised $30 million in funding. The company indicated it will use the funding to help companies measure analytics on mobile calls, a growing channel within B2B organizations.
Morgan Stanley Alternative Investment Partners led the Series D round, with additional participation from existing investors such as Accel Partners, Upfront Ventures and Salesforce Ventures. This funding brings the company’s total to $60 million.
"We're seeing that people still value conversation, and calls to businesses are rising in parallel with the rise in mobile use — to the tune of hundreds of billions of calls each year," said Kyle Christensen, VP marketing, Invoca, in an interview with Demand Gen Report. "For marketers, there's a huge opportunity to bring those conversations into the realm of digital marketing and finally deliver a truly personalized experience in every step of the journey. This round of funding will help us deliver more exciting technology, like our new Invoca for Adobe product, to make them more successful marketers."