MindTouch, a 10-year-old customer management software company, has raised $12 million in venture funding. The company will use the investment to enhance its product offerings, grow its marketing and increase integrations with partners that include Salesforce, SAP and Oracle.
Its software is designed to help users enhance product and customer service experiences. to retain current clients—aiming to reduce churn while increasing overall customer experience. MindTouch’s clients include Code42, MakerBot and Remington.
“The customer’s journey from initial research to purchase and post-purchase interaction has become self-paced and self-serviced,” said Aaron Fulkerson, CEO and Co-founder of MindTouch. “We make a company’s existing product and help content become the core of their customer engagement strategy. This is happening across all departments as companies are willing to explore every avenue to engage customers throughout their lifecycle together.”
