Latest In: CMOs

6sense Athena Alliance CMOs splash women
6sense, Athena Alliance & Splash Enforce Women In Power

6sense, Athena Alliance & Splash Enforce Women In Power

6sense, a revenue intelligence platform, and Athena Alliance, a community platform for women, banded together to address boardroom…

Industry News September 21
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New Research: 75% Of CMOs & CIOs Have ‘Very Effective' Relationships To Manage Their Martech

New Research: 75% Of CMOs & CIOs Have ‘Very Effective’ Relationships To Manage Their Martech

As marketers continue to optimize their martech stacks to fulfill more roles within B2B organizations, collaboration outside of…

Industry News August 19
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New Gartner Research: CMOs Reallocate Marketing Budgets To Accommodate The Shift To Enterprise-Wide Digital Plays

New Gartner Research: CMOs Reallocate Marketing Budgets To Accommodate The Shift To Enterprise-Wide Digital Plays

Marketing leaders are investing more resources into creating digital plays that drive engagement and revenue in today's digital-first…

Industry News August 10
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TechTarget CMO Peels Back The Curtain On ‘Activity Matters' Campaign

TechTarget CMO Peels Back The Curtain On ‘Activity Matters’ Campaign

Welcome to my blog series, "Behind the Marketing," which is inspired by the classic VH1 series, "Behind the…

Blog October 13
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Former ExactTarget Exec Tim Kopp Shares Outlook On Future Of B2B, Plans For Growth As New CEO Of Terminus

Former ExactTarget Exec Tim Kopp Shares Outlook On Future Of B2B, Plans For Growth As New CEO Of Terminus

Bringing the unique perspective of the investment community as well as having built one of the top brands…

Industry News December 5
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SiriusDecisions Survey Shows CMOs Fueling Growth Strategies With Buyer-Centric Tools & Skill Sets

SiriusDecisions Survey Shows CMOs Fueling Growth Strategies With Buyer-Centric Tools & Skill Sets

Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting…

Industry News October 11
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What Does External Content Creation Mean For CMOs?

What Does External Content Creation Mean For CMOs?

Until recently, marketing departments could keep control over most of their content. Every communication was transmitted via an…

Demanding Views August 11
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Customer Experience, Community Building Grab Center Stage Among B2B CMOs

Customer Experience, Community Building Grab Center Stage Among B2B CMOs

The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according…

Industry News March 1
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Marketing And Data Convergence Moves Toward Manageability

 “Over the next ten years, IBM will sell more to the CMO than to the CTO.” That's a…

Industry News February 6
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Dave

Selling Content Marketing To The C-Suite

By Frank Dale, CEO and President at Compendium Content marketing is a new discipline that's gaining a lot…

Demanding Views November 8
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CMO Survey Reveals Growing Uncertainty Over Economic Growth

A recent survey of chief marketing officers (CMOs) offers a mixed bag of predictions for the U.S. economy…

Industry News August 27
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