Latest In: David Raab

Acquisition CDPs David Raab Kabbage Leadspace Radius Intelligence SMBs
Source: Radius

Kabbage To Acquire Radius Intelligence

Kabbage, a financial technology company for small businesses, has agreed to acquire Radius Intelligence, a small-business customer data…

Industry News September 10
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B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database…

Industry News February 15
big data CDP Institute customer data platform David Raab Marketing analytics
Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

Study: Customer Data Platforms Expected To Exceed $1B In Revenue By 2019

New research from the CDP Institute shows that the customer data platform (CDP) industry is expected to exceed…

Industry News January 19
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Customer Data Platform Institute David Raab Raab Associates
Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Debuts Institute For Customer Data Platforms

Raab Associates Inc., a marketing technology consulting company, has debuted the Customer Data Platform Institute, which will offer…

Industry News October 31
artificial intelligence David Raab marketing technology Raab Associates
Will Machines Replace Marketers?

Will Machines Replace Marketers?

Anyone who has chatted with me in recent months knows that I’ve added the impending domination of humans…

Demanding Views June 23
B2B marketing automation 1.2 billion industry. David Raab Raab Associates VEST report
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Raab Report: B2B Marketing Automation To Reach $1.2B In 2014

Revenues for B2B marketing automation systems will grow 60% to reach $1.2 billion in 2014, according to Raab…

Industry News February 20
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Marketo Insighera

Marketo Acquires Insightera To Boost Personalization And Predictive Analytics Capabilities

Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a…

Industry News December 12
Benchmarking Marketing Automation: The Shift Toward Next Generation Lead Scoring & Segmentation David Raab Director of Product Marketing at Lattice Engines Jim lenskold Lattice Engines predictive lead scoring Rob Bois
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Marketers Eye Predictive Models In Next Generation Of Lead Scoring

Lead scoring is more widely adopted than it was even just a year ago and many B2B marketers…

Industry News November 6
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Marketers Looking To Combat More Aggressive Email Filters

While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of…

Industry News September 18
B2B Marketing Automation Vendor Selection Tool (VEST) report David Raab
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Marketing Automation To Hit $750M In Revenues, VEST Report Predicts

Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab…

Industry News August 28
David Raab Predictive Analytics Raab Associates
David Raab

Meet Your Next New System: The Customer Data Platform

By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in…

Demanding Views April 30
David Raab Predictive Analytics predictive models
David Raab

Vendors Combine Data And Databases With Predictive Analytics To Simplify Deployment

By David M. Raab, Principal, Raab Associates Predictive analytics has always seemed like a great tool for business…

Demanding Views April 9
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