Latest In: buyercentricity

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SiriusDecisions' Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

SiriusDecisions’ Phil Harrell Addresses Critical Traits Of A Buyer-Centric Sales Organization

In the current environment, B2B sales organizations must be quick to adapt to evolving buyer needs and expectations.…

Industry News May 27
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SiriusDecisions Survey Shows CMOs Fueling Growth Strategies With Buyer-Centric Tools & Skill Sets

SiriusDecisions Survey Shows CMOs Fueling Growth Strategies With Buyer-Centric Tools & Skill Sets

Driving growth has increasingly been a growing expectation of the CMO role, but now B2B CMOs are supporting…

Industry News October 11
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From Product-Centric to Audience-Centric: The Transformative Six-Pack

From Product-Centric to Audience-Centric: The Transformative Six-Pack

What happens when you mix B2B marketing with a six-pack? The answer: A new go-to-market execution model that…

Blog May 23
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Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

Longer Buying Cycles, Shifting Expectations Cause B2B Marketers To Rethink Strategies

The B2B buyer's journey continues to grow longer and more complex: Almost half of the B2B buyers surveyed…

Industry News October 12
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