Latest In: datadriven marketing

data data analysis Data management data strategies datadriven marketing gotomarket strategies gotomarket teams GTM Truent
Using The Right Data To Beat Analysis Paralysis

Using The Right Data To Beat Analysis Paralysis

The concept of data-driven marketing promotes the idea that more information leads to better results. But while data…

Demanding Views January 26
agencies campaign generation customer engagement data data collection data strategies datadriven marketing lead generation lead nurturing zeroparty data
Creating Winning Campaigns With Zero-Party Data: Tips & Best Practices For Agencies

Creating Winning Campaigns With Zero-Party Data: Tips & Best Practices For Agencies

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and…

Demanding Views December 15
ABM account analytics contact data datadriven marketing gotomarket strategies Terminus Terminus CDP Zylotech
Terminus Acquires & Rebrands Zylotech

Terminus Acquires & Rebrands Zylotech

Account-based marketing (ABM) platform Terminus acquired B2B intelligence platform Zylotech to enhance the accuracy of its customer data.…

Industry News September 30
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
customer experience datadriven marketing digital marketing engagement strategies stratifyed
The Expansion Of CX As An Organizational, Data-Driven Strategy

The Expansion Of CX As An Organizational, Data-Driven Strategy

Modern customer experience (CX) has evolved beyond simple data collection into a full-on engagement strategy, with many organizations…

Blog September 14
artificial intelligence datadriven marketing Gartner gotomarket strategies technology
Data-Driven B2B Sales Processes Are A Business Imperative

Data-Driven B2B Sales Processes Are A Business Imperative

The Covid-19 pandemic has been a seminal, existential event for businesses with B2B sales processes. Since March 2020,…

Demanding Views February 19
Ascend2 Data management datadriven marketing industry research Synthio
Study: B2B Marketers Aware Of Data-Driven Challenges, Yet Deprioritize Solutions

Study: B2B Marketers Aware Of Data-Driven Challenges, Yet Deprioritize Solutions

A new study from Data as a Service company Synthio and Ascend2, a research-based marketing firm, shows that…

Industry News August 24
Aberdeen Group ABM Accountbased marketing content marketing datadriven marketing Gary Skidmore lead generation lead managment lead nurturing
New Aberdeen Group Platform Helps Marketers Match Content To Account Intent

New Aberdeen Group Platform Helps Marketers Match Content To Account Intent

The Aberdeen Group has launched Lead Essentials, an account data and content marketing platform designed to help users…

Industry News May 8
datadriven marketing industry research Internet Advertising Bureau marketing measurement & attribution reporting
Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Study: 74% Say Better Reporting, Measurement & Attribution Main Focuses In 2017

Better reporting, measurement, attribution and data are marketers' greatest areas of focus, according to new research commissioned by…

Industry News January 30
Activate ABM data driven marketing datadriven marketing Madison Logic solution spotlight
Madison Logic Unveils Data-Driven ABM Solution

Madison Logic Unveils Data-Driven ABM Solution

Madison Logic Activate ABM is an account-based marketing (ABM) platform designed to unify targeted advertising and content syndication…

Solution Spotlight August 8
Acquisition data driven marketing datadriven marketing Dentsu Aegis Merkle
Dentsu Aegis To Acquire Merkle

Dentsu Aegis To Acquire Merkle

Dentsu Aegis Network, a London-based agency network, announced it has agreed to acquire a majority stake in Merkle,…

Industry News August 8
data driven marketing datadriven marketing Pardot salesforce Shannon Duffy
Are You Battling The Buyer-Driven Blues?

Are You Battling The Buyer-Driven Blues?

Not too long ago, marketing was just about creating flashy content, drawing a bunch of attention and hoping…

Demanding Views June 3
ABM account targeting Avention data driven marketing datadriven marketing OneSource
Avention Unveils OneSource ABM Solution For Data-Driven Account Targeting

Avention Unveils OneSource ABM Solution For Data-Driven Account Targeting

Avention, a data solutions provider and maker of OneSource Solutions, announced the release of its OneSource ABM platform.…

Industry News April 28
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series