To make the most of marketing investments, it's vital for marketers to assess campaign development strategies and analyze campaign performance in order to adjust where necessary and drive growth.
The 2017 Campaign Optimization Series, which takes place April 17 through April 21, will feature research, tips and best practices from industry experts to help B2B marketers better plan, execute and measure campaigns to maximize results.
Here’s a preview of the sessions from the week-long webinar series. Register here for the series and save your seat for one (or more) webinars that spark your interest.
Prioritize The Right Metrics To Boost Pipeline
Measurement and reporting are among the top priorities for B2B marketers this year, according to research from the 2017 Demand Generation Benchmark Survey. Without proper tracking and insights, marketing teams have no way to gauge campaign initiatives.
In the kickoff session, Which Campaign Metrics Really Matter?, Morgan Welch of BrightFunnel will discuss which metrics leading B2B organizations are tracking and how that insight enables marketing teams to enhance current and future campaigns and maximize overall effectiveness.
Which Campaign Metrics Really Matter?
April 17, 2017, 12 PM ET (9 AM PT)
Accelerate Conversions With The Help Of Event Data
In-person events and tradeshows often command a significant portion of the marketing budget, motivating marketing teams to maximize their investments in that channel and move prospects through the sales funnel with engaging conversations.
In the session, Transform Event Data Into Actionable Information That Accelerates Conversions, Victor Kippes of Validar will share real-world examples from companies including Marketo and Fujitsu that illustrate how to leverage data collected during tradeshows and events to accelerate the buying cycle.
Transform Event Data Into Actionable Information That Accelerates Conversions
April 17, 2017, 2 PM ET (11 AM PT)
Hop Off The Campaign Execution Treadmill To Evaluate Success
Running from campaign to campaign and tactic to tactic can be an overwhelming experience for marketing teams. In this session, The Ultimate Campaign Planning Framework, Melissa Barker of Act-On Software will describe how to formulate a marketing plan that promotes growth and conversions that are easy to measure.
Barker will cover how to:
- Align campaigns to the buyer's journey;
- Build a content plan to fuel campaigns; and
- Uncover the best opportunities for driving buyers through the funnel.
The Ultimate Campaign Planning Framework
April 18, 2017, 12 PM ET (9 AM PT)
Develop A Blueprint For Account-Based Marketing & Sales
There are multiple steps to creating an account-based marketing strategy that can scale with the growth of a business. That's why it's crucial to have marketing and sales participate in the process of developing account lists, building hyper-growth campaigns and accelerating pipeline.
In this session, New Models For Developing Account-Based Strategies And Campaigns Across Marketing And Sales, experts from VersionOne and EverString will cover how to formulate an account-based marketing strategy that benefits both the marketing and sales teams.
New Models For Developing Account-Based Strategies And Campaigns Across Marketing And Sales
April 18, 2017, 2 PM ET (11 AM PT)
4 Key Metrics To Master For Stronger Campaign Results
In order to achieve stronger campaign results and make more informed decisions, marketers must cut through all the noise on their way to focused, prioritized metrics. This webinar session, 4 Reporting Categories That Drive Actionable Insights And Smarter Decision Making, hosted by Full Circle Insights and Virtru, will teach marketers how progressive B2B companies are gathering and applying actionable insights at key stages of marketing execution.
Four core stages will be covered during this webinar, including:
- Planning—The metrics you need to effectively plan marketing activities;
- Achieving—At-a-glance performance metrics relative to marketing goals;
- Optimizing—Priority operational metrics for marketers, including sales rep and lead quality insights; and
- Evaluating—Focused metrics to help evaluate strategic program performance and contributions to the organization.
4 Reporting Categories That Drive Actionable Insights And Smarter Decision Making
April 19, 2017, 12 PM ET (9 AM PT)
Boost Campaign Reach By 33% With Data
The quality of your database can make or break a campaign. In order to ensure success, you need the data quality trifecta: accuracy, richness and freshness.
During Mastering The Data Trifecta: How To Inject Campaigns With Flawless Data, learn a groundbreaking approach to leveraging data for better campaign predictions, reach and ROI. This webinar will also show attendees how to:
- Increase campaign reach by 33% immediately
- Access 400+ new data types for new targeting techniques; and
- Leverage data that updates 10x faster than any other source.
Mastering The Data Trifecta: How To Inject Campaigns With Flawless Data
April 19, 2017, 2 PM ET (11 AM PT)
Best Practices For B2B Influencer Campaigns
Influencer marketing, a proven strategy in the consumer marketing realm, is making headway in B2B marketing. But before you figure out who might be the “Kardashian” of your business, it’s important to understand how to approach influencer marketing for your organization.
In this session, The 5 Realities of Influencer Marketing, Content4Demand’s Dana Harder and Alicia Esposito will uncover the components of successful influencer marketing. Attendees will learn:
- The definition of successful influencer marketing;
- 3 influencer campaign models and approaches; and
- The realities and best practices of successful influencer marketing strategies.
The 5 Realities of Influencer Marketing
April 21, 2017, 12 PM ET (9 AM PT)
Whether it’s identifying the metrics that matter to effectively measure campaign success, or new tools and trends to scaling your content and messaging, you are bound to uncover valuable insight during this year's Campaign Optimization Series. Save your seat for one (or more) of the scheduled sessions before it's too late!