Predictive intelligence platform 6sense has launched SearchSense, a product designed to reveal the search activity of B2B decision makers and buying committees across the Web. The solution aims to provide marketing and sales with insight into who is exhibiting heightened buying activity, and which prospects are searching their keywords.
The new product enables B2B marketers to learn about potential buyers through their search activity to run targeted campaigns and drive higher conversions. Its release comes at the heels of 2sense, a recently launched product which helps identify prospects who are currently in a buying cycle.
“As strong believers in the importance of time-based buyer activity data, we’re thrilled to unveil SearchSense to clearly demonstrate who is actively searching for your company, your product suite, your competitors and even your competitors’ products,” said Amanda Kahlow, CEO of 6sense, in a statement. “One of our top priorities is continuously evolving the 6sense Exclusive Data Network which collects billions of buying signals and with SearchSense, we’re unequivocally answering the ‘timing’ question to understand when accounts are in active researching cycles.”
