Atlassian offers a suite of tools — called JIRA software — designed to provide agile marketing and project tracking solutions for marketing, sales and HR teams. Primarily, the acquisition of Trello will provide customers a way to bridge the gap between workflows handled on JIRA and its project collaboration tool Confluence.
“JIRA tools excel at work that benefits from a well-defined, traceable and repeatable process, whilst Confluence is great for teams creating and collaborating on documents and rich content,” said Cannon-Brookes in a blog post detailing the acquisition. “Trello perfectly fills a gap between the structured workflows of JIRA and the free-form collaboration of Confluence, and will give teams the option to find the right Atlassian tool for the type of work they need to complete.”
In a separate blog post, Trello CEO Michael Pryor said the company will use the investment from Atlassian to “enhance the product in meaningful ways.”
“We will continue operating as a standalone service and will continue to integrate deeply with all of the tools available out there that help people collaborate,” Pryor said.
The Trello acquisition is Atlassian’s largest acquisition since it went public in December 2015. The company’s last acquisition was in July 2016, when it acquired the CRM software StatusPage for an undisclosed fee.