Bizible announced its measurement and reporting technologies are now available to Microsoft Dynamics customers.
Bizible’s marketing attribution solution gives users visibility into customers’ buying journeys by tracking digital and offline marketing channels, such as keywords and conferences. The solution is also available on Salesforce. Its tracking capabilities allow marketers to identify leads who converted offline by connecting the dots between offline and online engagement to provide a clearer path to purchase, according to the company.
“Previously, Bizible was limited to Salesforce only, so this release enables marketing organizations using Dynamics to finally measure and optimize for revenue with multi-touch attribution,” said Dave Rigotti, VP of Marketing at Bizible, in an interview with Demand Gen Report.
