Zaptitude, a cloud-based referral platform, announced an integration with HubSpot that is designed to help B2B marketers manage and measure customer referral programs. The news follows recently announced integrations with Marketo and Salesforce.
The vendor’s Good Influence platform now positions HubSpot users to encourage referrals across all channels and accurately attribute conversions.
“Integrating Good Influence with HubSpot empowers marketers to add customizable, measurable referral programs to their already powerful inbound programs,” said Zaptitude CEO Dan Lynn. “Referral marketing fits naturally with the work [marketers] are already doing, and delivers valuable new customers at a relatively low-cost per acquisition.”
