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Demandbase Appoints 2 Industry Veterans To Lead Product Marketing

Demandbase, a provider of ABM technology, has announced the appointments of Kelly Cook as VP of Product, Advertising Solutions and Dom Lindars as VP of Product, Marketing Solutions. The company said both Cook and Lindars will help support Demandbase’s expansion of product offerings with artificial intelligence and machine-learning technologies.

An accomplished B2B product management executive, Cook joins Demandbase to lead strategy and development for the company’s Global Advertising Solutions.  Prior to her new role, Cook held senior product leadership positions at WebMD and Mobiquity.

Lindars brings 25 years of experience in the tech marketplace. His past work includes leading Oracle’s Database Cloud product management, as well as co-founding Marketbright, a SaaS marketing automation solution.

"Kelly and Dom are great additions to the Demandbase management team,” said Chris Golec, CEO of Demandbase, in a statement. “Both have stellar track records—demonstrating success in both entrepreneurial roles and public companies that have scaled. These are seasoned leaders who will accelerate Demandbase's technology and innovation leadership as the demand for ABM solutions continues to grow."