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Demandbase Launches AI-Powered Real-Time Intent Technology

ABM solution provider Demandbase has announced the launch of a new artificial intelligence (AI) technology called Real-Time Intent. The solution aims to identify the interests of accounts and buyers at the beginning of the online research stage. It is also designed to automatically triggers sales and marketing actions throughout the entire ABM funnel.

Real-Time Intent uses AI and machine learning to position B2B companies to discover accounts that are most interested in their products or services, develop hyper-target ads, improve sales intelligence and personalize website content at the account level.

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“Our scale of business audience reach across the entire web paired with our AI capabilities results in an unparalleled ability to understand business interests in real-time,” said Chris Golec, CEO of Demandbase, in a statement. “This technology will give our customers greater reach and superior precision and timing than previously possible. More importantly, Real-Time Intent will be delivered through a platform and suite of targeting, engagement and conversion solutions so that customers can take immediate actions on the insights.”

Demandbase Real-Time Intent will be available to all customers in fall 2017, and will enable website personalization at the persona level later this year, according to the company.