Get Smart Content, a cross-channel personalization platform, has announced a partnership with B2B intent data aggregator Bombora. The two companies are joining forces to deliver a new intent-based marketing personalization solution called Audience Insights.
The solution is designed to combine Bombora’s intent data with professional role and account data to provide marketers audience insights within the Get Smart Content platform, the companies said. The insights can help users better personalize their marketing campaigns.
“Intent data is critical to empowering the next generation of marketing personalization, as it provides marketers with unprecedented insight into what their target accounts and individual visitors are interested in before they even show up on their website,” said Jim Eustace, CEO of Get Smart Content, in a statement. “Using best of breed data resources like Bombora sets marketers up for success because they’re ready to engage when their prospects are.”
