Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits and email.
The Oracle Marketing Cloud provides CMOs and their teams with data-driven solutions intended to simplify marketing resources and deliver more personalized, buyer-centric experiences across every channel to attract and retain customers. These solutions position users to connect cross-channel, email, mobile, content and social marketing with data management capabilities and activation opportunities to enhance the buying experience.
Smart Content provides an enhanced data set, through the Oracle Data Cloud, which can enable Oracle Marketing Cloud customers with further ability to expand their reach, boost relationships and increase revenue.
With the Oracle Data Management Platform, enterprise business marketers are able to discover and reach new audiences through a variety of third-party behavioral, firmographic and demographic data. Smart Content connects this data to other referral and on-site data collected about a visitor to enable more personalized experiences on the website as well as provide additional targeting opportunities through acquisition activities, like display advertising.
Once on the website, Smart Content can help users serve personalized content designed to build a one-to-one relationship with visitors.
With Smart Content, marketers can extend personalization beyond targeted emails. As leads click through from a targeted email to the brand website, their personalized experience can continue throughout their final stages of research and consideration.
“B2B marketers are on a quest to achieve one-to-one targeting throughout the buyer’s journey, and until now, the customer’s experience on the website has been a difficult one to address,” said Jim Eustace, Founder and CEO of Get Smart Content.
