Infogroup Media Solutions, the business and consumer multichannel marketing data division of parent Infogroup, has launched IMS Business Genetics to extend its data offerings for B2B marketers, according to the company.
Infogroup Media Solutions said Business Genetics uses a combination of proprietary and third-party data to provide B2B marketers with both transactional and demographic data across channels. The company said it leverages transactional data to access more than 54 million contacts to enable marketers to target prospects through direct mail, telemarketing, email and digital channels.
“There are many marketers out there using transactional data for postal efforts, but these companies need additional channel coverage to reach decision makers at the right time and place,” said Gretchen Littlefield, President of Infogroup Media Solutions, in a statement. “IMS Business Genetics gives them the ability to structure tailored campaigns from beginning to end and target the best audiences possible across all channels. With this solution, marketers can successfully reach their target audience based on historic buying behavior and deliver relevant content to that audience through preferred channels.”
