Influencer marketing platform Insightpool unveiled new capabilities to its platform that will help its clients better identify and engage with social influencers by uncovering social conversations and individuals that are relevant in their industry, according to the company.
The solution leverages social media insights from more than 100 networks to identify influencers and their preferred channels. This relevant insight into ongoing social conversations can enable marketers to create authentic relationships with key influencers to expand their social presence and overall brand reach.
Other features highlighted in the release include:
- Conversation integration capabilities which provide users access to searchable, influential social conversations;
- Insightpool Influencer Engine, an algorithm which the company states can identify target audiences based on influence, reach, Klout score and propensity to engage;
- Enhancements to combined organic MarTech features and AdTech paid features; and
- Social Account-Based Marketing features, enabling marketers to find prospects on social through email and add them to social drip marketing campaigns.
"Consumers don’t want to be marketed to, they want to be marketed through," says Devon Wijesinghe, CEO of Insightpool, in a statement. “That means engaging the right audience and having them carry your message for you is no longer optional — it is critical. Insightpool’s Influencer Marketing platform helps marketers navigate that challenge and get started on doing influencer marketing right.”