Mirakl, a global marketplace solutions provider, has launched its B2B marketplace designed to help B2B distributors and manufacturers build online marketplaces.
The company states that the rise of digital has had a strong impact on the B2B market because it facilitates peer-to-peer exchanges. Mirakl Marketplace B2B intends to offer prospective buyers the B2C experiences associated with digital marketing while enhancing the user’s marketing and sales initiatives.
The solution also comes with a negotiation tool enabling vendors to negotiate specific price offerings for a specific buyer. It also includes a chat feature in which buyers and vendors can discuss the products.
Other features include:
- Personalized Customer Pricing: Prices are displayed on the marketplace according to each individual buyer.
- Quotation Management: Buyers can interact with sellers to ask for a quote through a managed process until the quote is approved. These quotes can then be used as a basis for future transactions between the buyer and the seller.
- Catalog Integration: Seller onboarding and catalog integration intends to provide a consistent messaging for prospective buyers.
- Multiple Vendor Order Management: The solution provides the operator with a complete overview and control of order lifecycle on the marketplace, ensuring that customers can order from different vendors with the same service levels.
- Packing Unit Management: This feature takes into account the volume of data to be purchased in order to calculate the order value, assess shipping costs and select the right carrier.
“Online marketplaces are as well-suited for B2B as they are for B2C,” said Adrien Nussenbaum, U.S. CEO and Co-founder of Mirakl. “With B2B firms feeling the pressure from pure-players such as Amazon Business and Alibaba, Mirakl Marketplace B2B delivers a host of specific features tailored for the B2B market.”
