Propel Business Solutions, a provider of digital marketing products and solutions for local businesses, announced it has acquired marketing software firm ThriveHive for $11.8 million. Both companies focus on digital marketing for small businesses (SMBs); the acquisition gives Propel access to ThriveHive’s email marketing analytics and video support services business.
Propel is owned by New Media Investment Group Inc. and employs a staff of 220 in the Northeast. The company provides capabilities such as social media marketing and search engine optimization for SMBs. ThriveHive, founded by Max Faingezicht and Adam Blake, offers email marketing analytics and video support for SMBs.