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Skyword Adds A.I. Tool to Content Marketing Platform

Skyword, a content marketing platform provider, has launched Skyword Personalized Recommendations (SPR), an artificial intelligence-powered engine, which can help users deliver personalized onsite and email content recommendations.

The solution can track website visits to recommended content that can display on a website or be shared directly within email campaigns. SPR also has integrations with marketing automation, CRM and email marketing engines. The company said the solution will enable brands to grow their audience and boost engagement with prospective customers.

“While 74% of people get frustrated when content has nothing to do with their interests, 60% of marketers struggle to create one-to-one experiences,” said Tom Gerace, Skyword CEO & Founder, in a statement. “Now they can centralize their content creation, distribution and personalization initiatives all within the Skyword Platform, as well as gain actionable insights on all three areas.”