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Socedo Social Lead Monitoring Solution Integrates With Marketo

socedo marketo imageB2B marketers who use Marketo’s cloud-based marketing automation platform now have access to Social Lead Monitoring from demand generation platform Socedo, as a result of an integration of the two solutions.

The integration with Socedo Social Lead Monitoring enables B2B marketers to find and engage the leads in their Marketo database who are active on social networks, and then monitor their interactions with the brand, competitors or other relevant keywords. This will help companies measure their return on investment (ROI) for social media, according to a release from Socedo.

"Social media teams work hard to cultivate relationships. Now, demand generation marketers can use social insights to discover new leads, enable their social media team to spend their time with high-value prospects, and use social media to directly impact demand generation,” said Aseem Badshah, Socedo's Co-Founder and CEO, in a statement. “In addition, marketers can get a holistic view of their leads' social actions and use this data to enable lead scoring and nurturing."

In a related move, Act-On Software recently launched a social media module as part of its marketing automation tool to provide deeper insight into social media marketing initiatives

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According to the 2016 Social Media Marketing Industry Report from Social Media Examiner, 81% of marketers surveyed said they’ve integrated social media with their traditional marketing activities, but only 41% of them said they’re able to measure ROI for their social media activities. B2B marketing vendors seem to be stepping up to address that problem with moves such as the Marketo-Socedo integration and the new Act-On social media module.

“We can now finally see the role that social plays in our prospects' buying journey," said Phil Amato, Digital and Social Marketing Manager at Microsoft, one of the companies using Social Lead Monitoring for the past few months.