Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers.
According to Sprinklr, the acquisition will help enhance the company’s audience insights, segmentation, advertising and analytics capabilities. Little Bird’s technology will be part of Sprinklr’s complete platform, and will enable marketers to find potential influencers and reach them with relevant content or advertising, Sprinklr said. Additionally, research teams will be able to use the technology to better understand product feedback from customers.
Founded in 2011, Little Bird’s technology uses contextual segmentation and social graph analysis to identify social influencers based on expertise on specific topics.
“We live in an age of connected and empowered consumers, where it no longer matters what companies say about themselves — it’s what their customers say that determines whether a business will fail or thrive,” said Ragy Thomas, Founder & CEO of Sprinklr, in a statement. “We’re thrilled to have Little Bird’s talented team give our clients a deeper understanding of the trends that matter most so they can cut through the noise and create more personal, consistent and informed experiences for their customers.”
