Latest In: #C2C16

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It's Time to Break Down the Gate

It’s Time to Break Down the Gate

Editor’s note: As part of a special arrangement, the article below has been syndicated from the Content4Demand blog. G3 Communications has been…

Blog March 9
#C2C16 Glassdoor Keywords Lee Odden MongoDB search engine optimization SEO
SEO Strategy: Go Beyond Keywords To Satisfy B2B Buyer Needs

SEO Strategy: Go Beyond Keywords To Satisfy B2B Buyer Needs

Search Engine Optimization (SEO) remains a key element of a successful content marketing strategy, but today's approach has…

Industry News March 2
#C2C16 interactive content Killer Content Awards
Creative Lessons From 2016 B2B Killer Content Award Winners

Creative Lessons From 2016 B2B Killer Content Award Winners

 “B2B doesn’t have to be boring!” That was one of many great takeaways provided by David Meerman Scott…

Blog February 24
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#C2C16 account based marketing Atmel C2C Conference Extole sales and marketing
Atmel's Sander Arts, Extole's Jen Gray Reveal ABM Journeys At C2C16

Atmel’s Sander Arts, Extole’s Jen Gray Reveal ABM Journeys At C2C16

A 2015 study from SiriusDecisions found that 90% of marketers believe account-based marketing (ABM) is a must-have, but…

Industry News February 18
#C2C16 Brian Anderson Carol Krol Editorial Q&A kim zimmermann
Video, Millennials And Alignment Ring Out #C2C16

Video, Millennials And Alignment Ring Out #C2C16

The 2016 B2B Content2Conversion Conference and Demand Gen Summit in Scottsdale, AZ, hosted more than 700 B2B marketing…

Industry News February 18
#C2C16 C2C Conference Insights Status Quo Tim Riesterer
Tim Riesterer: Insights Should Incite Changes In Buyer Behavior

Tim Riesterer: Insights Should Incite Changes In Buyer Behavior

An overwhelming majority (85%) of content marketers are taking an insights-based approach to selling, according a recent survey…

Industry News February 18
#C2C16 B2B marketing Content Strategies David Meerman Scott newsjacking
New Rules And Realities From Content2Conversion: B2B Doesn't Have To Be Boring

New Rules And Realities From Content2Conversion: B2B Doesn’t Have To Be Boring

Just because B2B companies have a long buying cycle and their products aren't typically sexy doesn't mean that…

Industry News February 17
#C2C16 marketing operations MarTech SiriusDecisions technology
Focus On Desired Business Outcomes For Marketing Technology Success

Focus On Desired Business Outcomes For Marketing Technology Success

The explosion of technology has impacted the way marketers validate and move prospective customers through the pipeline. As…

Industry News February 16
#C2C16 advocate marketing Content2Conversion Forrester Research Laura Ramos
A Compelling Case For B2B Advocate Marketing Investment

A Compelling Case For B2B Advocate Marketing Investment

Word of mouth and peer reviews have great influence on B2B buying decisions, and marketers are keen to…

Industry News February 9
#C2C16 Email personalized video Vidyard
How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

How We Used Personalized Video To Increase Click-Throughs For Our #C2C16 Campaign

At Demand Gen Report, we frequently discuss the value of personalization and taking fresh approaches to traditional campaigns, such…

Blog February 8
#C2C16 Corporate Visions Tim Riesterer
Corporate Visions' Tim Riesterer: Don’t Be Branded A Commodity Provider

Corporate Visions’ Tim Riesterer: Don’t Be Branded A Commodity Provider

The conversations between salespeople and their prospects play a significant role in differentiating a brand from its competitors.…

Industry News January 29
#C2C16 demand generation Marketing analytics SiriusDecisions
SiriusDecisions' Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

SiriusDecisions’ Rediker And Gillespie: Analytics And Experimentation Play Central Demand Gen Role

Data and science are playing a more prominent role in demand generation, and the marketers with the best…

Industry News January 22
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