Latest In: Demand Metric

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New Integrate Report Suggests Need For Precision In Marketing

New Integrate Report Suggests Need For Precision In Marketing

Integrate, a company that specializes in precision demand marketing, released “The State of B2B Marketing Budgets 2022,” which revealed…

Industry News October 12
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MRP Prelytix To Host Virtual Event For Enterprise-Class ABM

MRP Prelytix To Host Virtual Event For Enterprise-Class ABM

MRP Prelytix, an enterprise-class predictive account-based sales and marketing platform provider, will host "Enterprise ABM: From Complexity to…

Industry News November 4
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New Research: 83% Of Sales Professionals Cite Video Content As ‘Very Important' To Their Strategies

New Research: 83% Of Sales Professionals Cite Video Content As ‘Very Important’ To Their Strategies

2020 has been a great year for video marketing in B2B. New research from Vidyard and Demand Metric…

Industry News December 22
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New Research: Only 18% Of Marketers Currently Using AI Solutions

New Research: Only 18% Of Marketers Currently Using AI Solutions

AI adoption is on the rise as more use cases in the B2B marketplace highlight the benefits of…

Industry News April 4
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New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant

New Research: 80% Of Marketers Concerned Data Vendors Are Not GDPR Compliant

Eighty percent of marketers are concerned that their marketing technology vendors are not fully GDPR complaint and may…

Industry News July 31
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Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study

Fragmented Content Hinders Revenue, Says MarcomCentral, Demand Metric Study

Almost two-thirds of firms lose business when the sales team doesn’t have the needed content available, according to…

Industry News March 20
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Study: More Than Half Of Marketers Leveraging Predictive Meet Demand Gen Goals

Study: More Than Half Of Marketers Leveraging Predictive Meet Demand Gen Goals

Marketers who use predictive analytics in their demand generation process are more likely to achieve their objectives, according…

Industry News April 29
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Survey: More Than Half Of Companies Report Lead Generation Efforts Falling Short

More than half (58%) of companies find that their lead generation efforts are falling short, according to a…

Industry News March 24
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