True Influence Unveils Eloqua Integration For InsightBASE Platform

Published: April 26, 2016

1insightbaseData-driven account-based marketing (ABM) company True Influence announced that InsightBASE, the company’s ABM platform which monitors online buyer behavior, is now available as an Oracle Eloqua application within the Oracle Marketing AppCloud. The technology provides Eloqua users with an additional capability: automated triggering of email campaigns based on intent signals and contact data.

Through InsightBASE, Eloqua users can inject qualified prospects into their campaigns. Whenever a target account shows interest in a company’s product, the relevant prospects within those accounts will receive the exact email campaign set up for them.

“We set out to productize business signaling intelligence with InsightBASE, and building a native Eloqua application puts this directly in the hands of marketers,” said Brian Giese, CEO of True Influence, in a statement. “The Oracle AppCloud team has been enthusiastic about delivering this powerful new capability to their users, and we appreciate their help in making this happen very quickly.”

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