CallRail is a call tracking and analytics platform that helps businesses discover which marketing campaigns and search keywords result in valuable, lead-driving phone calls.
FEATURES/FUNCTIONALITY:
CallRail’s call analytics is powered by Conversation Intelligence, a machine-learning technology for businesses of all sizes that can qualify phone call leads and provide marketers with additional information about a specific call. The solution enables sales and marketing teams to better understand how inbound calls turn into appointments, opportunities and sales.
TARGETED USERS:
CallRail’s targeted users are digital marketing managers, direct response marketers, advertising marketers, as well as demand and lead generation professionals.
COMPATIBILITY:
CallRail integrates with several different CRM and ERP systems, including Google Analytics, Google AdWords, Salesforce, Hubspot and Marketo.
DELIVERY/PRICING MODELS:
CallRail offers three different pricing levels: Starter ($30/month), Pro ($130/month) and Elite (varies per customer). Free 14-day trials are available for both Starter and Pro levels.
CURRENT CLIENTS/USERS:
CallRail’s primary customers include agencies who provide digital and traditional marketing and advertising services, as well as other small businesses.
COMPETITIVE POSITIONING:
By using machine learning and data, the solution gives customers insight into where leads are coming from. This helps customers provide a better call experience for their customers.
