OneSource DataVision from Avention is a tool designed to help centralize, analyze and visualize customer and prospect data from multiple internal and external data sources.
Features/Functionality
OneSource DataVision intends to make up-to-date customer and prospect information easily accessible in customer relationship management (CRM) and marketing automation systems.
Marketers can compare and combine existing customer data with market data from Avention’s OneSource Global Content Live in an effort to identify existing market gaps, run a comparison of target segment attributes against already-identified prospects and pinpoint the most relevant new opportunities.
OneSource DataVision also offers data-backed list-building capabilities designed to turn go-to-market plans into effective pipeline marketing campaigns.
Target Users
While OneSource DataVision is primarily for marketing professionals, Avention’s suite of solutions offers tools for sales, marketing, research and data executives at enterprises and small and medium-sized businesses.
Compatibility
OneSource DataVision makes updated and actionable customer and prospect information easily accessible with exports to CRM and marketing automation systems. OneSource applications can tap into raw data sets that work directly on the desktop or can run inside customers’ CRM systems, such as Salesforce, Microsoft Dynamics or Oracle CRM.
Delivery/Pricing Models
OneSource DataVision is a cloud-based solution. Click here to request a free trial.
Competitive Positioning
OneSource Global Content Live data offers superior data aggregation, which is the foundation of its applications. OneSource DataVision’s ability to compare customer’s data against OneSource data to find ‘look-alike’ prospects/ market ‘white space’ is another differentiator.
Contact Information
Avention
300 Baker Avenue
Concord, MA 01742
855-361-4001
info@avention.com
