Latest In: Adaptive Journeys

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Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

Segmentation, Personalization Becoming A Reality For B2B Marketers With Emergence Of AI And Real-Time Analytics

The patience for “spray-and-pray” emails is continuing to shrink, and sophisticated B2B buyers are increasingly expecting and demanding…

Industry News September 13
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Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, Evergage Announce Tech Partnership For Omnichannel Personalization

Act-On Software, an integrated marketing automation platform, announced it has partnered with real-time personalization platform Evergage to extend…

Industry News June 1
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Act-On Launches New Platform For Customer Interaction Analysis

Act-On Launches New Platform For Customer Interaction Analysis

Act-On recently launched its Adaptive Journeys platform, a tool designed to help marketers track, score, measure, connect and…

Solution Spotlight March 14
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Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and…

Industry News March 6
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