Latest In: behavioral data

behavioral data behavioral marketing direct response marketing DRM Quora
The Role Of Behavioral Targeting Signals In Direct Response Marketing

The Role Of Behavioral Targeting Signals In Direct Response Marketing

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform…

Demanding Views January 17
ABM behavioral data buyer personas Content content curation content marketing content repurposing content syndication intent data thirdparty content
Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies

Buyer Personas, Behavioral Data & Repurposed Third-Party Content Pave The Way For Stand-Out Content Strategies

The digital B2B world enabled marketers to build and publish multiple content types for target buyers at a…

Industry News November 10
acton behavioral data content creation mobile marketing personalization SMS SMS channel
Act-On Software Releases Automation-Based SMS Channel

Act-On Software Releases Automation-Based SMS Channel

Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its…

Industry News April 29
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acton behavioral data CleverTap CRM Heinz Marketing intent data Lead scoring lead scoring model SugarCRM
Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

Marketers Turn To Behavioral, Intent & CRM Data To Improve Lead Scoring Models

In a digital-first B2B marketing world, generating high-quality leads that align with internal ICPs is more important than…

Industry News March 3
ABM behavioral data behavioral scoring Influ2 personbased marketing
Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling…

Solution Spotlight November 1
6sense ABM Amar Doshi Audiences behavioral data Firmographics ideal customer profile Persona retargeting
Source: 6sense

6sense Unveils Account-Based Retargeting Tool

6sense has released Account-Based Retargeting, which aims to help sales and marketing teams create personalized experiences for prospects…

Industry News October 7
behavioral data marketing intelligence Visual IQ
Visual IQ Delivers Marketing Intelligence Platform For Marketers

Visual IQ Delivers Marketing Intelligence Platform For Marketers

Visual IQ's Marketing Intelligence Platform combines audience demographic and behavioral attributes with tactical marketing performance through a single…

Solution Spotlight October 9
ActOn Software Adaptive Journeys behavioral data machine-learning marketing automation targeting and personalization
Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software Unveils Adaptive Journeys For Marketing Automation Platform

Act-On Software has launched its Adaptive Journeys solution, which is designed to help users recognize behaviors, preferences and…

Industry News March 6
Acxiom Audience Cloud behavioral data crosschannel management segmentation
Acxiom Unveils Audience Cloud To Enhance Cross-Channel Management

Acxiom Unveils Audience Cloud To Enhance Cross-Channel Management

Data giant Acxiom announced it has launched Acxiom Audience Cloud. The self-service tool is designed to enable users…

Industry News January 5
behavioral data Delivra drip campaigns email marketing
Delivra Unveils Email Marketing Platform With Behavioral Data Capabilities

Delivra Unveils Email Marketing Platform With Behavioral Data Capabilities

Delivra is an email marketing software platform that offers an easy-to-use, drag-and-drop editor to customize content and marketing…

Solution Spotlight September 26
behavioral data data visualization Infer Microsoft Power BI Predictive Analytics
Infer Partners With Microsoft Power BI To Offer Predictive, Behavioral Data Visualization

Infer Partners With Microsoft Power BI To Offer Predictive, Behavioral Data Visualization

Infer, a predictive sales and marketing platform, unveiled a new analytics package for Microsoft Power BI which, the…

Industry News September 7
Act-On Software ActOn Software alignment B2B sales behavior data behavioral data customer journey Forrester Research Marketing nurturing technology
The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

The Evolution Of Inside Sales: How Tech And Behavioral Data Help Boost Buyer Engagement

Technology advances and shifting buyer preferences are elevating the inside sales role within B2B organizations, enabling reps to…

Industry News July 13
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