Wistia, an internet video hosting and analytics company, has integrated with Marketo to help marketers gain a complete view of prospects’ engagement with video content. This insight becomes actionable when combined with the automation, reporting and scoring capabilities of Marketo.
Wistia’s integration with Marketo enables users to capture video leads with native Marketo forms and sync viewing data with Marketo. Users can leverage the viewing data criteria to score leads and pipe them into lists, which can then feed into email nurture campaigns.
The integration can also help users set up automated emails that notify sales reps once a lead has watched a video, as well as view video analytics inside the marketing automation platform.
The integration serves sales and marketing professionals who use Marketo and want to integrate video into their strategy.
The Wistia-Marketo integration is available with the purchase of Wistia’s Advanced Plan for $399 per month, which includes all of Wistia’s standard features and the option to add as many videos as needed for 25¢ each per month.
Wistia serves more than 300,000 businesses in over 50 countries. Customers include Bluleadz, BambooHR, HubSpot, Squarespace, Starbucks and Trello.
Wistia is built for businesses, optimized for SEO and provides actionable insight with its premium analytics tool. Its recent launch of Soapbox removes the technical barriers for creating professional looking videos so that anyone can create amazing, high-quality videos.